Publication Information

{'id': 'https://openalex.org/W1985441741', 'doi': 'https://doi.org/10.1287/mksc.2014.0893', 'title': 'Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach', 'display_name': 'Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach', 'publication_year': 2015, 'publication_date': '2015-03-19', 'ids': {'openalex': 'https://openalex.org/W1985441741', 'doi': 'https://doi.org/10.1287/mksc.2014.0893', 'mag': '1985441741'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1287/mksc.2014.0893', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S163534328', 'display_name': 'Marketing Science', 'issn_l': '0732-2399', 'issn': ['0732-2399', '1526-548X'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310315699', 'host_organization_name': 'Institute for Operations Research and the Management Sciences', 'host_organization_lineage': ['https://openalex.org/P4310315699'], 'host_organization_lineage_names': ['Institute for Operations Research and the Management Sciences'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5040104214', 'display_name': 'Sridhar Narayanan', 'orcid': 'https://orcid.org/0000-0001-8210-373X'}, 'institutions': [{'id': 'https://openalex.org/I97018004', 'display_name': 'Stanford University', 'ror': 'https://ror.org/00f54p054', 'country_code': 'US', 'type': 'education', 'lineage': ['https://openalex.org/I97018004']}], 'countries': ['US'], 'is_corresponding': False, 'raw_author_name': 'Sridhar Narayanan', 'raw_affiliation_strings': ['Stanford University, Stanford, California 94305,'], 'affiliations': [{'raw_affiliation_string': 'Stanford University, Stanford, California 94305,', 'institution_ids': ['https://openalex.org/I97018004']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5074724116', 'display_name': 'Kirthi Kalyanam', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I16269868', 'display_name': 'Santa Clara University', 'ror': 'https://ror.org/03ypqe447', 'country_code': 'US', 'type': 'education', 'lineage': ['https://openalex.org/I16269868']}], 'countries': ['US'], 'is_corresponding': False, 'raw_author_name': 'Kirthi Kalyanam', 'raw_affiliation_strings': ['Santa Clara University, Santa Clara, California 95053'], 'affiliations': [{'raw_affiliation_string': 'Santa Clara University, Santa Clara, California 95053', 'institution_ids': ['https://openalex.org/I16269868']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 2, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 20.424, 'has_fulltext': False, 'cited_by_count': 142, 'citation_normalized_percentile': {'value': 0.999916, 'is_in_top_1_percent': True, 'is_in_top_10_percent': True}, 'cited_by_percentile_year': {'min': 98, 'max': 99}, 'biblio': {'volume': '34', 'issue': '3', 'first_page': '388', 'last_page': '407'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T11161', 'display_name': 'Consumer Market Behavior and Pricing', 'score': 0.9999, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T11161', 'display_name': 'Consumer Market Behavior and Pricing', 'score': 0.9999, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T11437', 'display_name': 'Digital Platforms and Economics', 'score': 0.9923, 'subfield': {'id': 'https://openalex.org/subfields/1408', 'display_name': 'Strategy and Management'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T11898', 'display_name': 'Economics of Agriculture and Food Markets', 'score': 0.9904, 'subfield': {'id': 'https://openalex.org/subfields/2002', 'display_name': 'Economics and Econometrics'}, 'field': {'id': 'https://openalex.org/fields/20', 'display_name': 'Economics, Econometrics and Finance'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/competitor-analysis', 'display_name': 'Competitor analysis', 'score': 0.6846475}, {'id': 'https://openalex.org/keywords/search-advertising', 'display_name': 'Search advertising', 'score': 0.6564327}, {'id': 'https://openalex.org/keywords/position', 'display_name': 'Position (finance)', 'score': 0.51101744}, {'id': 'https://openalex.org/keywords/regression-discontinuity-design', 'display_name': 'Regression discontinuity design', 'score': 0.50285834}], 'concepts': [{'id': 'https://openalex.org/C127576917', 'wikidata': 'https://www.wikidata.org/wiki/Q624630', 'display_name': 'Competitor analysis', 'level': 2, 'score': 0.6846475}, {'id': 'https://openalex.org/C187687199', 'wikidata': 'https://www.wikidata.org/wiki/Q844880', 'display_name': 'Search advertising', 'level': 4, 'score': 0.6564327}, {'id': 'https://openalex.org/C2779343474', 'wikidata': 'https://www.wikidata.org/wiki/Q3109175', 'display_name': 'Context (archaeology)', 'level': 2, 'score': 0.5942372}, {'id': 'https://openalex.org/C81917197', 'wikidata': 'https://www.wikidata.org/wiki/Q628760', 'display_name': 'Selection (genetic algorithm)', 'level': 2, 'score': 0.5480096}, {'id': 'https://openalex.org/C149782125', 'wikidata': 'https://www.wikidata.org/wiki/Q160039', 'display_name': 'Econometrics', 'level': 1, 'score': 0.5440916}, {'id': 'https://openalex.org/C9233905', 'wikidata': 'https://www.wikidata.org/wiki/Q3276328', 'display_name': 'Bidding', 'level': 2, 'score': 0.54202396}, {'id': 'https://openalex.org/C198082294', 'wikidata': 'https://www.wikidata.org/wiki/Q3399648', 'display_name': 'Position (finance)', 'level': 2, 'score': 0.51101744}, {'id': 'https://openalex.org/C66912227', 'wikidata': 'https://www.wikidata.org/wiki/Q2138712', 'display_name': 'Regression discontinuity design', 'level': 2, 'score': 0.50285834}, {'id': 'https://openalex.org/C512338625', 'wikidata': 'https://www.wikidata.org/wiki/Q624902', 'display_name': 'Online advertising', 'level': 3, 'score': 0.497201}, {'id': 'https://openalex.org/C165064840', 'wikidata': 'https://www.wikidata.org/wiki/Q1321061', 'display_name': 'Matching (statistics)', 'level': 2, 'score': 0.4832981}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.4418887}, {'id': 'https://openalex.org/C177264268', 'wikidata': 'https://www.wikidata.org/wiki/Q1514741', 'display_name': 'Set (abstract data type)', 'level': 2, 'score': 0.4262045}, {'id': 'https://openalex.org/C40423286', 'wikidata': 'https://www.wikidata.org/wiki/Q284172', 'display_name': 'Selection bias', 'level': 2, 'score': 0.42561644}, {'id': 'https://openalex.org/C162324750', 'wikidata': 'https://www.wikidata.org/wiki/Q8134', 'display_name': 'Economics', 'level': 0, 'score': 0.41540295}, {'id': 'https://openalex.org/C90673727', 'wikidata': 'https://www.wikidata.org/wiki/Q901718', 'display_name': 'Product (mathematics)', 'level': 2, 'score': 0.4109765}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.4075519}, {'id': 'https://openalex.org/C175444787', 'wikidata': 'https://www.wikidata.org/wiki/Q39072', 'display_name': 'Microeconomics', 'level': 1, 'score': 0.21363339}, {'id': 'https://openalex.org/C105795698', 'wikidata': 'https://www.wikidata.org/wiki/Q12483', 'display_name': 'Statistics', 'level': 1, 'score': 0.20275426}, {'id': 'https://openalex.org/C110875604', 'wikidata': 'https://www.wikidata.org/wiki/Q75', 'display_name': 'The Internet', 'level': 2, 'score': 0.16183949}, {'id': 'https://openalex.org/C33923547', 'wikidata': 'https://www.wikidata.org/wiki/Q395', 'display_name': 'Mathematics', 'level': 0, 'score': 0.14470315}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.13747397}, {'id': 'https://openalex.org/C119857082', 'wikidata': 'https://www.wikidata.org/wiki/Q2539', 'display_name': 'Machine learning', 'level': 1, 'score': 0.09434414}, {'id': 'https://openalex.org/C151730666', 'wikidata': 'https://www.wikidata.org/wiki/Q7205', 'display_name': 'Paleontology', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C187736073', 'wikidata': 'https://www.wikidata.org/wiki/Q2920921', 'display_name': 'Management', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C10138342', 'wikidata': 'https://www.wikidata.org/wiki/Q43015', 'display_name': 'Finance', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C136764020', 'wikidata': 'https://www.wikidata.org/wiki/Q466', 'display_name': 'World Wide Web', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C199360897', 'wikidata': 'https://www.wikidata.org/wiki/Q9143', 'display_name': 'Programming language', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C86803240', 'wikidata': 'https://www.wikidata.org/wiki/Q420', 'display_name': 'Biology', 'level': 0, 'score': 0.0}, {'id': 'https://openalex.org/C2524010', 'wikidata': 'https://www.wikidata.org/wiki/Q8087', 'display_name': 'Geometry', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1287/mksc.2014.0893', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S163534328', 'display_name': 'Marketing Science', 'issn_l': '0732-2399', 'issn': ['0732-2399', '1526-548X'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310315699', 'host_organization_name': 'Institute for Operations Research and the Management Sciences', 'host_organization_lineage': ['https://openalex.org/P4310315699'], 'host_organization_lineage_names': ['Institute for Operations Research and the Management Sciences'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 48, 'referenced_works': ['https://openalex.org/W1560576130', 'https://openalex.org/W1730782591', 'https://openalex.org/W1921202903', 'https://openalex.org/W1974325814', 'https://openalex.org/W1978816387', 'https://openalex.org/W1990518057', 'https://openalex.org/W2002264611', 'https://openalex.org/W2019762987', 'https://openalex.org/W2025259039', 'https://openalex.org/W2028130735', 'https://openalex.org/W2030062693', 'https://openalex.org/W2043214747', 'https://openalex.org/W2046279784', 'https://openalex.org/W2051000470', 'https://openalex.org/W2059362760', 'https://openalex.org/W2066449431', 'https://openalex.org/W2085135472', 'https://openalex.org/W2090631670', 'https://openalex.org/W2102693936', 'https://openalex.org/W2114242548', 'https://openalex.org/W2133198311', 'https://openalex.org/W2136127899', 'https://openalex.org/W2141019942', 'https://openalex.org/W2144434871', 'https://openalex.org/W2172043999', 'https://openalex.org/W2179252414', 'https://openalex.org/W2319413631', 'https://openalex.org/W2329341088', 'https://openalex.org/W2481313069', 'https://openalex.org/W2497713424', 'https://openalex.org/W3005445530', 'https://openalex.org/W3008767099', 'https://openalex.org/W3094241458', 'https://openalex.org/W3122305203', 'https://openalex.org/W3122647617', 'https://openalex.org/W3122699284', 'https://openalex.org/W3122958054', 'https://openalex.org/W3123656730', 'https://openalex.org/W3124376126', 'https://openalex.org/W3124772166', 'https://openalex.org/W3125251328', 'https://openalex.org/W3125341908', 'https://openalex.org/W3125367243', 'https://openalex.org/W3125965983', 'https://openalex.org/W4230240048', 'https://openalex.org/W4231144620', 'https://openalex.org/W4231350261', 'https://openalex.org/W4240257942'], 'related_works': ['https://openalex.org/W4244151194', 'https://openalex.org/W3150755883', 'https://openalex.org/W2913055349', 'https://openalex.org/W2569429894', 'https://openalex.org/W2547194909', 'https://openalex.org/W2462982227', 'https://openalex.org/W2346030802', 'https://openalex.org/W2083944315', 'https://openalex.org/W2067842160', 'https://openalex.org/W1551421219'], 'abstract_inverted_index': {'We': [0, 104, 122, 197], 'investigate': [1, 199], 'the': [2, 78, 81, 88, 95, 124, 159, 195, 209, 215, 222, 225, 231, 241], 'causal': [3, 116], 'effect': [4], 'of': [5, 41, 97, 133, 167, 183, 194, 201], 'position': [6, 35, 175], 'in': [7, 33, 61, 101, 118, 158, 192, 248], 'search': [8], 'engine': [9], 'advertising': [10], 'listings': [11], 'on': [12, 138, 253], 'outcomes': [13, 42, 168], 'such': [14], 'as': [15, 142, 144, 247], 'click-through': [16], 'rates': [17], 'and': [18, 129, 189, 213, 252], 'sales': [19], 'orders.': [20], 'Because': [21], 'positions': [22, 45, 170], 'are': [23, 29, 90, 154, 186, 206, 228], 'determined': [24], 'through': [25], 'an': [26], 'auction,': [27], 'there': [28, 153], 'significant': [30, 155], 'selection': [31, 54, 70, 89, 156], 'issues': [32], 'measuring': [34], 'effects.': [36, 203], 'A': [37], 'simple': [38], 'mean': [39, 165], 'comparison': [40, 166], 'at': [43], 'two': [44], 'is': [46, 58, 112, 211, 244], 'likely': [47], 'to': [48, 52, 86, 94, 114, 126, 256], 'be': [49, 74], 'biased': [50], 'due': [51, 93], 'these': [53, 184, 202], 'issues.': [55], 'Additionally,': [56], 'experimentation': [57], 'rendered': [59, 91], 'difficult': [60], 'this': [62, 102, 119], 'situation': [63], 'by': [64, 76], 'competitors’': [65], 'bidding': [66], 'behavior,': [67], 'which': [68], 'induces': [69], 'biases': [71, 157], 'that': [72, 106, 152, 179], 'cannot': [73], 'eliminated': [75], 'randomizing': [77], 'bids': [79], 'for': [80, 224], 'focal': [82, 140], 'advertiser.': [83, 226], 'Econometric': [84], 'approaches': [85], 'address': [87], 'infeasible': [92], 'difficulty': [96], 'finding': [98], 'suitable': [99], 'instruments': [100], 'context.': [103, 121], 'show': [105], 'a': [107, 127, 139, 164], 'regression': [108], 'discontinuity': [109], '(RD)': [110], 'approach': [111, 125], 'feasible': [113], 'measure': [115], 'effects': [117, 185, 205], 'important': [120], 'apply': [123], 'large': [128, 174], 'unique': [130], 'data': [131], 'set': [132], 'daily': [134], 'observations': [135], 'containing': [136], 'information': [137], 'advertiser': [141, 210], 'well': [143], 'its': [145], 'major': [146], 'competitors.': [147], 'Our': [148], 'RD': [149, 181], 'estimates': [150, 182], 'demonstrate': [151], 'more': [160, 245], 'naive': [161], 'estimates.': [162], 'While': [163], 'across': [169], 'would': [171], 'indicate': [172], 'very': [173], 'effects,': [176], 'we': [177], 'find': [178], 'our': [180], 'much': [187], 'smaller,': [188, 212], 'exist': [190], 'only': [191], 'some': [193], 'positions.': [196], 'further': [198], 'moderators': [200], 'Position': [204], 'stronger': [207], 'when': [208, 214, 230, 240], 'consumer': [216], 'has': [217, 234], 'low': [218], 'prior': [219], 'experience': [220], 'with': [221], 'keyword': [223, 232], 'They': [227], 'weaker': [229], 'phrase': [233], 'specific': [235, 246], 'brand': [236], 'or': [237], 'product': [238], 'information,': [239], 'ad': [242], 'copy': [243], 'exact': [249], 'matching': [250], 'options,': [251], 'weekends': [254], 'compared': [255], 'weekdays.': [257]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W1985441741', 'counts_by_year': [{'year': 2024, 'cited_by_count': 17}, {'year': 2023, 'cited_by_count': 9}, {'year': 2022, 'cited_by_count': 15}, {'year': 2021, 'cited_by_count': 20}, {'year': 2020, 'cited_by_count': 15}, {'year': 2019, 'cited_by_count': 18}, {'year': 2018, 'cited_by_count': 8}, {'year': 2017, 'cited_by_count': 18}, {'year': 2016, 'cited_by_count': 8}, {'year': 2015, 'cited_by_count': 9}, {'year': 2014, 'cited_by_count': 3}, {'year': 2013, 'cited_by_count': 1}], 'updated_date': '2024-12-10T06:33:00.733301', 'created_date': '2016-06-24'}