Title: Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds
Abstract: Click to increase image sizeClick to decrease image size AcknowledgementsWe are grateful to all the colleagues and reviewers who devoted their valuable time to provide timely feedback to the authors, suggesting ways to improve their contributions. Special thanks are due to the UK Academy of Marketing and its Research Committee chaired by Professor Nina Reynolds who selected our proposal for this special issue. We also extend our thanks to the administrative team at Westburn Publishers and the editors of JMM, Professor Mark Tadajewski and Dr Paul Hewer, for their invaluable advice and guidance on many editorial, reviewing, and content issues throughout this process. Perhaps most importantly, we thank all the authors who submitted manuscripts for consideration, including those whose papers we were unable to include in this edition. We appreciate the willingness of our colleagues to share their knowledge and experience with the journal's readers and for putting their work forward for evaluation and critique by their peers. It is their research contributions that made this publication possible.
Publication Year: 2013
Publication Date: 2013-10-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 19
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