Abstract:Journal Article Identifying Misleading Advertising Get access J. Edward Russo, J. Edward Russo Search for other works by this author on: Oxford Academic PubMed Google Scholar Barbara L. Metcalf, Barba...Journal Article Identifying Misleading Advertising Get access J. Edward Russo, J. Edward Russo Search for other works by this author on: Oxford Academic PubMed Google Scholar Barbara L. Metcalf, Barbara L. Metcalf Search for other works by this author on: Oxford Academic PubMed Google Scholar Debra Stephens Debra Stephens Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 2, September 1981, Pages 119–131, https://doi.org/10.1086/208848 Published: 01 September 1981 Article history Received: 01 December 1980 Revision received: 01 March 1981 Published: 01 September 1981Read More
Publication Year: 1981
Publication Date: 1981-09-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 150
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