Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W1971614978', 'doi': 'https://doi.org/10.1002/cb.111', 'title': 'On the robustness and the direction of the effect of cause‐related marketing', 'display_name': 'On the robustness and the direction of the effect of cause‐related marketing', 'publication_year': 2003, 'publication_date': '2003-06-01', 'ids': {'openalex': 'https://openalex.org/W1971614978', 'doi': 'https://doi.org/10.1002/cb.111', 'mag': '1971614978'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1002/cb.111', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S41958068', 'display_name': 'Journal of Consumer Behaviour', 'issn_l': '1472-0817', 'issn': ['1472-0817', '1479-1838'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310320595', 'host_organization_name': 'Wiley', 'host_organization_lineage': ['https://openalex.org/P4310320595'], 'host_organization_lineage_names': ['Wiley'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5070038160', 'display_name': 'Eldad Yechiam', 'orcid': 'https://orcid.org/0000-0003-0389-2131'}, 'institutions': [{'id': 'https://openalex.org/I174306211', 'display_name': 'Technion – Israel Institute of Technology', 'ror': 'https://ror.org/03qryx823', 'country_code': 'IL', 'type': 'education', 'lineage': ['https://openalex.org/I174306211']}], 'countries': ['IL'], 'is_corresponding': False, 'raw_author_name': 'Eldad Yechiam', 'raw_affiliation_strings': ['The Max Wertheimer Minerva Center for Cognitive Research, Faculty of Industrial Engineering and Management, Technion–Israel Institute of Technology, Haifa 32000, Israel'], 'affiliations': [{'raw_affiliation_string': 'The Max Wertheimer Minerva Center for Cognitive Research, Faculty of Industrial Engineering and Management, Technion–Israel Institute of Technology, Haifa 32000, Israel', 'institution_ids': ['https://openalex.org/I174306211']}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5007033871', 'display_name': 'Greg Barron', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I174306211', 'display_name': 'Technion – Israel Institute of Technology', 'ror': 'https://ror.org/03qryx823', 'country_code': 'IL', 'type': 'education', 'lineage': ['https://openalex.org/I174306211']}], 'countries': ['IL'], 'is_corresponding': False, 'raw_author_name': 'Greg Barron', 'raw_affiliation_strings': ['The Max Wertheimer Minerva Center for Cognitive Research, Faculty of Industrial Engineering and Management, Technion–Israel Institute of Technology, Haifa 32000, Israel'], 'affiliations': [{'raw_affiliation_string': 'The Max Wertheimer Minerva Center for Cognitive Research, Faculty of Industrial Engineering and Management, Technion–Israel Institute of Technology, Haifa 32000, Israel', 'institution_ids': ['https://openalex.org/I174306211']}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5071670501', 'display_name': 'Ido Erev', 'orcid': 'https://orcid.org/0000-0001-9889-4070'}, 'institutions': [{'id': 'https://openalex.org/I174306211', 'display_name': 'Technion – Israel Institute of Technology', 'ror': 'https://ror.org/03qryx823', 'country_code': 'IL', 'type': 'education', 'lineage': ['https://openalex.org/I174306211']}], 'countries': ['IL'], 'is_corresponding': False, 'raw_author_name': 'Ido Erev', 'raw_affiliation_strings': ['The Max Wertheimer Minerva Center for Cognitive Research, Faculty of Industrial Engineering and Management, Technion–Israel Institute of Technology, Haifa 32000, Israel'], 'affiliations': [{'raw_affiliation_string': 'The Max Wertheimer Minerva Center for Cognitive Research, Faculty of Industrial Engineering and Management, Technion–Israel Institute of Technology, Haifa 32000, Israel', 'institution_ids': ['https://openalex.org/I174306211']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5081294280', 'display_name': 'Miriam Erez', 'orcid': 'https://orcid.org/0000-0002-0937-7280'}, 'institutions': [{'id': 'https://openalex.org/I174306211', 'display_name': 'Technion – Israel Institute of Technology', 'ror': 'https://ror.org/03qryx823', 'country_code': 'IL', 'type': 'education', 'lineage': ['https://openalex.org/I174306211']}], 'countries': ['IL'], 'is_corresponding': False, 'raw_author_name': 'Miriam Erez', 'raw_affiliation_strings': ['The Max Wertheimer Minerva Center for Cognitive Research, Faculty of Industrial Engineering and Management, Technion–Israel Institute of Technology, Haifa 32000, Israel'], 'affiliations': [{'raw_affiliation_string': 'The Max Wertheimer Minerva Center for Cognitive Research, Faculty of Industrial Engineering and Management, Technion–Israel Institute of Technology, Haifa 32000, Israel', 'institution_ids': ['https://openalex.org/I174306211']}]}], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': {'value': 3040, 'currency': 'USD', 'value_usd': 3040, 'provenance': 'doaj'}, 'apc_paid': None, 'fwci': 1.579, 'has_fulltext': True, 'fulltext_origin': 'ngrams', 'cited_by_count': 40, 'citation_normalized_percentile': {'value': 0.869783, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 91, 'max': 92}, 'biblio': {'volume': '2', 'issue': '4', 'first_page': '320', 'last_page': '332'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T11542', 'display_name': 'Theories of Behavior Change and Self-Regulation', 'score': 0.9958, 'subfield': {'id': 'https://openalex.org/subfields/3202', 'display_name': 'Applied Psychology'}, 'field': {'id': 'https://openalex.org/fields/32', 'display_name': 'Psychology'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T11542', 'display_name': 'Theories of Behavior Change and Self-Regulation', 'score': 0.9958, 'subfield': {'id': 'https://openalex.org/subfields/3202', 'display_name': 'Applied Psychology'}, 'field': {'id': 'https://openalex.org/fields/32', 'display_name': 'Psychology'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10898', 'display_name': 'Factors Influencing Pro-environmental Behavior', 'score': 0.9955, 'subfield': {'id': 'https://openalex.org/subfields/2308', 'display_name': 'Management, Monitoring, Policy and Law'}, 'field': {'id': 'https://openalex.org/fields/23', 'display_name': 'Environmental Science'}, 'domain': {'id': 'https://openalex.org/domains/3', 'display_name': 'Physical Sciences'}}, {'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.995, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/robustness', 'display_name': 'Robustness (evolution)', 'score': 0.67204297}, {'id': 'https://openalex.org/keywords/sponsorship-effects', 'display_name': 'Sponsorship Effects', 'score': 0.558064}, {'id': 'https://openalex.org/keywords/consumer-culture-theory', 'display_name': 'Consumer Culture Theory', 'score': 0.533379}, {'id': 'https://openalex.org/keywords/value', 'display_name': 'Value (mathematics)', 'score': 0.4685294}, {'id': 'https://openalex.org/keywords/disadvantaged', 'display_name': 'Disadvantaged', 'score': 0.4476013}], 'concepts': [{'id': 'https://openalex.org/C31173074', 'wikidata': 'https://www.wikidata.org/wiki/Q2632514', 'display_name': 'Attractiveness', 'level': 2, 'score': 0.7555949}, {'id': 'https://openalex.org/C63479239', 'wikidata': 'https://www.wikidata.org/wiki/Q7353546', 'display_name': 'Robustness (evolution)', 'level': 3, 'score': 0.67204297}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.56358975}, {'id': 'https://openalex.org/C2776291640', 'wikidata': 'https://www.wikidata.org/wiki/Q2912517', 'display_name': 'Value (mathematics)', 'level': 2, 'score': 0.4685294}, {'id': 'https://openalex.org/C2780623907', 'wikidata': 'https://www.wikidata.org/wiki/Q106394435', 'display_name': 'Disadvantaged', 'level': 2, 'score': 0.4476013}, {'id': 'https://openalex.org/C2780451532', 'wikidata': 'https://www.wikidata.org/wiki/Q759676', 'display_name': 'Task (project management)', 'level': 2, 'score': 0.41210127}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.35202384}, {'id': 'https://openalex.org/C15744967', 'wikidata': 'https://www.wikidata.org/wiki/Q9418', 'display_name': 'Psychology', 'level': 0, 'score': 0.3511681}, {'id': 'https://openalex.org/C149782125', 'wikidata': 'https://www.wikidata.org/wiki/Q160039', 'display_name': 'Econometrics', 'level': 1, 'score': 0.34253308}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.32050014}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.30912435}, {'id': 'https://openalex.org/C162324750', 'wikidata': 'https://www.wikidata.org/wiki/Q8134', 'display_name': 'Economics', 'level': 0, 'score': 0.2781601}, {'id': 'https://openalex.org/C33923547', 'wikidata': 'https://www.wikidata.org/wiki/Q395', 'display_name': 'Mathematics', 'level': 0, 'score': 0.2714263}, {'id': 'https://openalex.org/C105795698', 'wikidata': 'https://www.wikidata.org/wiki/Q12483', 'display_name': 'Statistics', 'level': 1, 'score': 0.21567127}, {'id': 'https://openalex.org/C86803240', 'wikidata': 'https://www.wikidata.org/wiki/Q420', 'display_name': 'Biology', 'level': 0, 'score': 0.11982474}, {'id': 'https://openalex.org/C187736073', 'wikidata': 'https://www.wikidata.org/wiki/Q2920921', 'display_name': 'Management', 'level': 1, 'score': 0.06801942}, {'id': 'https://openalex.org/C55493867', 'wikidata': 'https://www.wikidata.org/wiki/Q7094', 'display_name': 'Biochemistry', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C104317684', 'wikidata': 'https://www.wikidata.org/wiki/Q7187', 'display_name': 'Gene', 'level': 2, 'score': 0.0}, {'id': 'https://openalex.org/C11171543', 'wikidata': 'https://www.wikidata.org/wiki/Q41630', 'display_name': 'Psychoanalysis', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C50522688', 'wikidata': 'https://www.wikidata.org/wiki/Q189833', 'display_name': 'Economic growth', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1002/cb.111', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S41958068', 'display_name': 'Journal of Consumer Behaviour', 'issn_l': '1472-0817', 'issn': ['1472-0817', '1479-1838'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310320595', 'host_organization_name': 'Wiley', 'host_organization_lineage': ['https://openalex.org/P4310320595'], 'host_organization_lineage_names': ['Wiley'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 32, 'referenced_works': ['https://openalex.org/W1552353375', 'https://openalex.org/W1564229172', 'https://openalex.org/W1587966051', 'https://openalex.org/W1978816387', 'https://openalex.org/W2012238114', 'https://openalex.org/W2018680586', 'https://openalex.org/W2031211491', 'https://openalex.org/W2062868203', 'https://openalex.org/W2071894931', 'https://openalex.org/W2074477689', 'https://openalex.org/W2075753121', 'https://openalex.org/W2105427264', 'https://openalex.org/W2114159787', 'https://openalex.org/W2154533850', 'https://openalex.org/W2155378746', 'https://openalex.org/W2166016186', 'https://openalex.org/W2179200719', 'https://openalex.org/W2198829320', 'https://openalex.org/W2314333710', 'https://openalex.org/W2315697089', 'https://openalex.org/W2319064941', 'https://openalex.org/W2329745760', 'https://openalex.org/W2577711435', 'https://openalex.org/W3121399134', 'https://openalex.org/W3121871010', 'https://openalex.org/W3121995858', 'https://openalex.org/W4214907476', 'https://openalex.org/W4238558532', 'https://openalex.org/W4239052066', 'https://openalex.org/W4240892886', 'https://openalex.org/W4251623408', 'https://openalex.org/W4299698663'], 'related_works': ['https://openalex.org/W4366769580', 'https://openalex.org/W4200261492', 'https://openalex.org/W3140304255', 'https://openalex.org/W3005664739', 'https://openalex.org/W2388183047', 'https://openalex.org/W2385913382', 'https://openalex.org/W2353368610', 'https://openalex.org/W2350227609', 'https://openalex.org/W2002810666', 'https://openalex.org/W1546741102'], 'abstract_inverted_index': {'Abstract': [0], 'Two': [1], 'experiments': [2, 34], 'are': [3, 105], 'presented': [4], 'in': [5, 98, 107, 113], 'this': [6], 'paper': [7], 'that': [8, 46, 88], 'explore': [9], 'the': [10, 23, 28, 33, 47, 56, 59, 64, 67, 80, 89], 'effect': [11, 24, 48, 60, 90], 'of': [12, 22, 25, 30, 42, 49, 58, 66, 82, 91, 115], 'cause‐related': [13], 'marketing': [14, 118], '(CRM)': [15], 'on': [16], 'product': [17], 'choice.': [18], 'To': [19], 'allow': [20], 'evaluation': [21], 'experience': [26], 'and': [27, 78, 111], 'role': [29], 'individual': [31], 'differences,': [32], 'used': [35], 'a': [36, 108], 'repeated': [37], 'choice': [38, 101], 'setting.': [39], 'The': [40], 'results': [41], 'Experiment': [43, 85], '1': [44], 'showed': [45, 87], 'CRM': [50, 69, 92], 'was': [51, 61], 'stable': [52], 'over': [53], 'time.': [54], 'However,': [55], 'direction': [57], 'sensitive': [62], 'to': [63], 'value': [65], 'product.': [68], 'served': [70], 'as': [71], 'an': [72, 99], 'equaliser:': [73], 'it': [74], 'helped': [75], 'disadvantaged': [76], 'alternatives': [77], 'reduced': [79], 'attractiveness': [81], 'superior': [83], 'alternatives.': [84], '2': [86], 'decreased': [93], 'but': [94], 'did': [95], 'not': [96], 'disappear': [97], 'easy': [100], 'task.': [102], 'These': [103], 'findings': [104], 'summarised': [106], 'simple': [109], 'model': [110], 'discussed': [112], 'terms': [114], 'their': [116], 'potential': [117], 'applications.': [119], 'Copyright': [120], '©': [121], '2003': [122], 'Henry': [123], 'Stewart': [124], 'Publications.': [125]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W1971614978', 'counts_by_year': [{'year': 2023, 'cited_by_count': 1}, {'year': 2022, 'cited_by_count': 1}, {'year': 2021, 'cited_by_count': 4}, {'year': 2020, 'cited_by_count': 2}, {'year': 2019, 'cited_by_count': 1}, {'year': 2018, 'cited_by_count': 1}, {'year': 2017, 'cited_by_count': 2}, {'year': 2016, 'cited_by_count': 2}, {'year': 2015, 'cited_by_count': 2}, {'year': 2014, 'cited_by_count': 6}, {'year': 2013, 'cited_by_count': 3}], 'updated_date': '2024-09-12T20:22:12.918103', 'created_date': '2016-06-24'}