Title: The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names
Abstract:(2006). The Effectiveness of 'in-Game' Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names. Journal of Advertising: Vol. 35, No. 4, pp. 143-152....(2006). The Effectiveness of 'in-Game' Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names. Journal of Advertising: Vol. 35, No. 4, pp. 143-152.Read More
Publication Year: 2006
Publication Date: 2006-12-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 253
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