Title: Stories: How they are Used and Produced in Market(ing) Research
Abstract:12 Stories: how they are used and produced in market(ing) research Gillian C. Hopkinson and Margaret K. Hogg Stories . . . collecting them as data and telling them as theory. (Scott and Scott, 2000: 1...12 Stories: how they are used and produced in market(ing) research Gillian C. Hopkinson and Margaret K. Hogg Stories . . . collecting them as data and telling them as theory. (Scott and Scott, 2000: 128) Introduction There is a growing interest in...Read More
Publication Year: 2006
Publication Date: 2006-12-21
Language: en
Type: book-chapter
Indexed In: ['crossref']
Access and Citation
Cited By Count: 38
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