Title: Strategic Communications for School Leaders
Abstract: Acknowledgments Introduction Section I. Why Communication Is Important Chapter 1: The Public Has a Right to Know Chapter 2: School Districts Need to Engender Trust Chapter 3: School Districts Need to Advocate for Themselves Section II. How Best to Communicate Chapter 4: Know Who's Listening and How to Reach Them Chapter 5: Align Communications with District Goals and Values Chapter 6: Show, Don't Tell Chapter 7: Cultivate Credibility Chapter 8: Take Advantage of Technology Chapter 9: Develop a Strategic Communications Plan Section III. It All Comes Together Chapter 10: What Happens When Your Communications Are Working Appendix I Appendix II Appendix III Appendix IV Appendix V Bibliography
Publication Year: 2011
Publication Date: 2011-03-16
Language: en
Type: book
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Cited By Count: 7
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