Title: Incorporating generic and brand advertising effects in the Rotterdam demand system
Abstract: This study incorporates generic and brand advertising into the Rotterdam demand system, based on utility theory. A two-stage budgeting process is specified in which the impact of advertising can be viewed as a price effect. The model is applied to data on orange juice demand.
Publication Year: 1997
Publication Date: 1997-01-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 31
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