Abstract: THE SUMMARY IN BRIEF You don’t have to possess a loud, sonorous voice, a pearly white smile, or a wild, charismatic stage presence to give a great speech; all the pleasant packaging and abundant confidence in the world will be rendered useless if your speech itself is illogical, boring or poorly written. Richard Dowis, a former journalist and retired senior vice president of Manning, Selvage, and Lee Public Relations, knows that what ultimately counts — what ultimately stays with an audience long after the event is over — is the content of what is said. This summary teaches you how to effectively collect, organize and shape that content into distinctive, potent speeches. In the course of the summary, Dowis provides you with the following: ✓A list of things to consider before you agree to speak, including the speech’s format, topic and purpose. ✓A discussion of the integral parts of the writing process. ✓Explanations of the different ways in which you can organize your speech. ✓A list of things your speech’s opening should accomplish. ✓Helpful hints on using effective, powerful language in your speech. ✓A multitude of proven techniques that speechwriters use to make their speeches more interesting, meaningful and dramatic. ✓Tips on using statistics effectively. ✓Ways to add impact to your closing. ✓The broad areas to consider when editing your speech.
Publication Year: 1999
Publication Date: 1999-10-05
Language: en
Type: book
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Cited By Count: 6
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