Title: In the I of the Storm: The Simple Secrets of Writing and Speaking (Almost) like a Professional
Abstract: In the I of the Storm: The Simple Secrets of Writing and Speaking (almost) Like a Professional, by Philip Yaffe 2006. Brussels, Belgium: Story Publishers 84 pages, $28.10, Softcover Intended Audience(s): L Major Headings from the Table of Contents: Fundamentals of Good Writing; Oral Presentations: Giving Voice to Your Words; Appendices A Thru I How Is the Book Most Useful for Its Intended Audience? As a reference book for writers, speakers, and professionals wishing to improve their business communications. The Top Five Things You Learned from Reading this Book No one wants to read what you write. No one wants to hear what you say. What is meant by good writing. Definitions of Clarity, Conciseness, and Density. Similarities and differences between writing and speaking. This is a great thought-provoking text that delivers sound principles to writing and speaking in an easy-to-understand language. The key factor that Philip Yaffe points out, whether writing or speaking, is that no one wants to read what you write nor hear what you say. In that way, both are similar and need to be approached in a similar manner. In both casesand before anything else-the reason anyone should be interested in reading or listening to the information about to be given has to be the primary task of the author or speaker. The above theory, I believe, is an excellent fundamental principle that Yaffe expertly applies throughout his book and especially while conveying his professional techniques to us, the readers. In Oral Presentations: Giving Voice to Your Words, Yaffe clearly points out the similarities, as well as the subtle differences, between readers' and listeners' mindsets. It is an interesting and informative passage, well worth the time and effort to learn and absorb the approaches for each. The tips for better presentations should encourage a speaker to develop a self-imagery that will feel comfortable. His suggestions to be yourself, and to also have an excess of information, minimize mistakes, and in general use notes only as a backup, are invaluable guidelines for all levels of professionals. Yaffe considers Mind Control to be one of the major elements found in good expository writing. To add to his premise, he mentions that many great leaders in history practiced Mind Control to successfully deliver their message to their audience. In using this technique, the author cautions writers not to let their readers backtrack to confirm data because this will lose the Mind Control. Also, banish the word respectively out of your vocabulary. Drafts gives the advice to write and rewrite in two different stages, with focus on different phases within each. …
Publication Year: 2008
Publication Date: 2008-04-01
Language: en
Type: article
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