Title: Internet Social Networks as a Source of Brand Innovation: The case of the Swedish Market
Abstract:The main purpose of this study is to provide marketers with basic guidelines on how brands can benefit from internet social networks such as MySpace, Facebook and Hi5....The main purpose of this study is to provide marketers with basic guidelines on how brands can benefit from internet social networks such as MySpace, Facebook and Hi5.Read More
Publication Year: 2007
Publication Date: 2007-01-01
Language: en
Type: article
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