Title: A study into politeness strategies and politeness markers in Jordanian print advertisements as persuasive tools
Abstract:Abstract This study seeks to investigate the socio-pragmatic and persuasive functions of politeness in Jordanian print advertisements. Specifically, the study is concerned with the linguistic politene...Abstract This study seeks to investigate the socio-pragmatic and persuasive functions of politeness in Jordanian print advertisements. Specifically, the study is concerned with the linguistic politeness strategies the Jordanian ads deploy in order to persuade the potential Jordanian customers of their products. Brown and Levinson’s (1987) seminal work as well as Watts’ (2003) and Spencer-Oatey’s (2005) research on politeness provide the framework for this study. My study is based on examining linguistic politeness as linked to social relationships (Christie 2005), in that “‘ways of putting things’ ... are part of the very stuff that social relationships are made of” (Brown and Levinson 1987: 55). It is believed that the success of the ads hinges on their politeness and persuasion strategies that appeal to the socio-economic and cultural specificities of Jordanian society. To this end, 200 Jordanian ads were collected fromRead More