Abstract:Introduction - David Marshall PART ONE: CHILDREN AS CONSUMERS Developing as Consumers - Valerie-Inees de la Ville and Valerie Tartas Consumer Socialization in Families - Karin M Ekstroem Methodologica...Introduction - David Marshall PART ONE: CHILDREN AS CONSUMERS Developing as Consumers - Valerie-Inees de la Ville and Valerie Tartas Consumer Socialization in Families - Karin M Ekstroem Methodological and Design Issues in Research with Children - Teresa Davis PART TWO: ENCOUNTERING MARKETING Children and the Market - Gary Cross An American Historical Perspective Children and Brands - Agnes Nairn Children and Advertising - Brian Young Children and Shopping - Julie Tinson and Clive Nancarrow Children and Money - Christine Roland-Levy PART THREE: KIDS' STUFF Children and Food - David Marshall and Stephanie O'Donohoe Children and the Internet - Birgitte Tufte and Jeanette Rasmussen Children and Fashion - Maria Piacentini PART FOUR: LOOKING FORWARD The Ethics of Marketing to Children - Sarah Todd Children as 'Competent' Consumers - Stephen KlineRead More
Publication Year: 2010
Publication Date: 2010-01-01
Language: en
Type: book
Indexed In: ['crossref']
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Cited By Count: 110
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