Title: Novel Brand Building Strategies Through Social Media Marketing
Abstract:Social media has presented a new ways of conducting the brand research among both the young and traditional consumer at low cost. This paper presents ways of using social media sites in the work place...Social media has presented a new ways of conducting the brand research among both the young and traditional consumer at low cost. This paper presents ways of using social media sites in the work place environment which are used by different companies in implementing social media strategies that has greater impact in brand building and understanding various social media platforms for efficient and cost effective use of social media tools to track consumer brand. In today’s world, internet and surfing the web to gather and share information has become a key driver for consumers to track brand recognition online. Social media has long been associated with brand tools such as Facebook, MySpace,YouTube, Flickr and Twitter leading the growth and development of brand through social media marketing through internet marketing.Read More
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
Indexed In: ['crossref']
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