Abstract: Part 1 Background for effective business communications: effective communications in business the 7 C's of effective communication. Part 2 Business communication in context: business communication and the ethical context business communication and the technology context. Part 3 Message design: the process of preparing effective business messages the appearance and design of business messages good news and neutral messages. Part 4 Written communication: major plans for letters and memos bad news messages persuasive written messages. Part 5 Written communication reports: short reports long (formal) reports proposals. Part 6 Strategies for oral communication: strategies for successful speaking and successful listening strategies for successful informative and persuasive speaking strategies for successful interpersonal communication strategies for successful business and group meetings. Part 7 The job application process: the job application process - the written job presentation the job application process - interviews and follow-up.
Publication Year: 1972
Publication Date: 1972-01-01
Language: en
Type: book
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Cited By Count: 61
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