Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W10229273', 'doi': 'https://doi.org/10.1007/978-3-658-08132-4_20', 'title': 'Is Management Involvement in Integrated Marketing Communications Reasonable?', 'display_name': 'Is Management Involvement in Integrated Marketing Communications Reasonable?', 'publication_year': 2014, 'publication_date': '2014-11-26', 'ids': {'openalex': 'https://openalex.org/W10229273', 'doi': 'https://doi.org/10.1007/978-3-658-08132-4_20', 'mag': '10229273'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1007/978-3-658-08132-4_20', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4306463937', 'display_name': 'Springer eBooks', 'issn_l': None, 'issn': None, 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/P4310319965', 'host_organization_name': 'Springer Nature', 'host_organization_lineage': ['https://openalex.org/P4310319965'], 'host_organization_lineage_names': ['Springer Nature'], 'type': 'ebook platform'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'book-chapter', 'type_crossref': 'book-chapter', 'indexed_in': ['crossref'], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5088221528', 'display_name': 'Vesna Žabkar', 'orcid': 'https://orcid.org/0000-0002-9331-9090'}, 'institutions': [{'id': 'https://openalex.org/I153976015', 'display_name': 'University of Ljubljana', 'ror': 'https://ror.org/05njb9z20', 'country_code': 'SI', 'type': 'education', 'lineage': ['https://openalex.org/I153976015']}], 'countries': ['SI'], 'is_corresponding': False, 'raw_author_name': 'Vesna Zabkar', 'raw_affiliation_strings': ['Faculty of Economics, Marketing, University of Ljubljana, Kardeljeva pl. 17, 1000, Ljubljana, Slovenia'], 'affiliations': [{'raw_affiliation_string': 'Faculty of Economics, Marketing, University of Ljubljana, Kardeljeva pl. 17, 1000, Ljubljana, Slovenia', 'institution_ids': ['https://openalex.org/I153976015']}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5089517271', 'display_name': 'Damijan Mumel', 'orcid': 'https://orcid.org/0000-0003-4389-2267'}, 'institutions': [{'id': 'https://openalex.org/I153976015', 'display_name': 'University of Ljubljana', 'ror': 'https://ror.org/05njb9z20', 'country_code': 'SI', 'type': 'education', 'lineage': ['https://openalex.org/I153976015']}], 'countries': ['SI'], 'is_corresponding': False, 'raw_author_name': 'Damijan Mumel', 'raw_affiliation_strings': ['Faculty of Economics, Marketing, University of Ljubljana, Kardeljeva pl. 17, 1000, Ljubljana, Slovenia'], 'affiliations': [{'raw_affiliation_string': 'Faculty of Economics, Marketing, University of Ljubljana, Kardeljeva pl. 17, 1000, Ljubljana, Slovenia', 'institution_ids': ['https://openalex.org/I153976015']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5022731945', 'display_name': 'Nina Vanita', 'orcid': None}, 'institutions': [], 'countries': ['SI'], 'is_corresponding': False, 'raw_author_name': 'Nina Vanita', 'raw_affiliation_strings': ['Pantea, Cesta na Kremenco 12, 6230, Postojna, Slovenia'], 'affiliations': [{'raw_affiliation_string': 'Pantea, Cesta na Kremenco 12, 6230, Postojna, Slovenia', 'institution_ids': []}]}], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 1.921, 'has_fulltext': False, 'cited_by_count': 2, 'citation_normalized_percentile': {'value': 0.814397, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 73, 'max': 77}, 'biblio': {'volume': None, 'issue': None, 'first_page': '283', 'last_page': '294'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T13355', 'display_name': 'The Evolution of Integrated Marketing Communication', 'score': 0.9998, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T13355', 'display_name': 'The Evolution of Integrated Marketing Communication', 'score': 0.9998, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T12738', 'display_name': 'Corporate Reputation and Financial Performance', 'score': 0.9909, 'subfield': {'id': 'https://openalex.org/subfields/1408', 'display_name': 'Strategy and Management'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T14457', 'display_name': 'Intellectual Property Rights and Media Regulation', 'score': 0.9901, 'subfield': {'id': 'https://openalex.org/subfields/3320', 'display_name': 'Political Science and International Relations'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/integrated-marketing-communication', 'display_name': 'Integrated Marketing Communication', 'score': 0.64239}, {'id': 'https://openalex.org/keywords/communication-integration', 'display_name': 'Communication Integration', 'score': 0.572973}, {'id': 'https://openalex.org/keywords/marketing-communication', 'display_name': 'Marketing communication', 'score': 0.42671978}], 'concepts': [{'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.53306323}, {'id': 'https://openalex.org/C2992496598', 'wikidata': 'https://www.wikidata.org/wiki/Q2350449', 'display_name': 'Marketing communication', 'level': 2, 'score': 0.42671978}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.37311912}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1007/978-3-658-08132-4_20', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4306463937', 'display_name': 'Springer eBooks', 'issn_l': None, 'issn': None, 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/P4310319965', 'host_organization_name': 'Springer Nature', 'host_organization_lineage': ['https://openalex.org/P4310319965'], 'host_organization_lineage_names': ['Springer Nature'], 'type': 'ebook platform'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 49, 'referenced_works': ['https://openalex.org/W1011612618', 'https://openalex.org/W1278632307', 'https://openalex.org/W1524330738', 'https://openalex.org/W1547876052', 'https://openalex.org/W1558373857', 'https://openalex.org/W1576342933', 'https://openalex.org/W167111318', 'https://openalex.org/W171654408', 'https://openalex.org/W1875187627', 'https://openalex.org/W1979422830', 'https://openalex.org/W1995148628', 'https://openalex.org/W2004248122', 'https://openalex.org/W2009968970', 'https://openalex.org/W2024650319', 'https://openalex.org/W2025051424', 'https://openalex.org/W2035547263', 'https://openalex.org/W2049091867', 'https://openalex.org/W2057036851', 'https://openalex.org/W2058319653', 'https://openalex.org/W2059334100', 'https://openalex.org/W2072887321', 'https://openalex.org/W2081016106', 'https://openalex.org/W2085560140', 'https://openalex.org/W2122912498', 'https://openalex.org/W2124210013', 'https://openalex.org/W2128273116', 'https://openalex.org/W2135846428', 'https://openalex.org/W2143205720', 'https://openalex.org/W2147325735', 'https://openalex.org/W2151540432', 'https://openalex.org/W2164505476', 'https://openalex.org/W2193038455', 'https://openalex.org/W2292533170', 'https://openalex.org/W2308228921', 'https://openalex.org/W2319848443', 'https://openalex.org/W2334548368', 'https://openalex.org/W2413474921', 'https://openalex.org/W2473738877', 'https://openalex.org/W2600225919', 'https://openalex.org/W265718989', 'https://openalex.org/W2795596299', 'https://openalex.org/W2905891606', 'https://openalex.org/W4233088556', 'https://openalex.org/W4250242361', 'https://openalex.org/W4253326638', 'https://openalex.org/W4298091299', 'https://openalex.org/W620882401', 'https://openalex.org/W650154243', 'https://openalex.org/W74321964'], 'related_works': ['https://openalex.org/W3213789065', 'https://openalex.org/W3132716659', 'https://openalex.org/W3080576469', 'https://openalex.org/W2931838652', 'https://openalex.org/W2765153054', 'https://openalex.org/W2596173151', 'https://openalex.org/W2563085209', 'https://openalex.org/W2467577032', 'https://openalex.org/W2187644337', 'https://openalex.org/W1562991075'], 'abstract_inverted_index': None, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W10229273', 'counts_by_year': [{'year': 2022, 'cited_by_count': 1}, {'year': 2016, 'cited_by_count': 1}], 'updated_date': '2024-08-14T03:03:54.861715', 'created_date': '2016-06-24'}