Abstract:'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is co...'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...Read More
Publication Year: 2014
Publication Date: 2014-12-10
Language: en
Type: book-chapter
Indexed In: ['crossref']
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