Publication Information

{'id': 'https://openalex.org/W882744474', 'doi': None, 'title': 'Case Study: In Search of the Greener Attitude: A Perceptual Study on Eco-Friendly Products', 'display_name': 'Case Study: In Search of the Greener Attitude: A Perceptual Study on Eco-Friendly Products', 'publication_year': 2014, 'publication_date': '2014-08-01', 'ids': {'openalex': 'https://openalex.org/W882744474', 'mag': '882744474'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://www.questia.com/library/journal/1P3-3391828851/case-study-in-search-of-the-greener-attitude-a-perceptual', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S2764399863', 'display_name': 'Advances In Management', 'issn_l': '0974-2611', 'issn': ['0974-2611', '2278-4551'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': [], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5045797512', 'display_name': 'Kumar Brajesh', 'orcid': None}, 'institutions': [], 'countries': [], 'is_corresponding': False, 'raw_author_name': 'Kumar Brajesh', 'raw_affiliation_strings': [], 'affiliations': []}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5006449048', 'display_name': 'Priyanka Pegu', 'orcid': None}, 'institutions': [], 'countries': [], 'is_corresponding': False, 'raw_author_name': 'Pegu Priyanka', 'raw_affiliation_strings': [], 'affiliations': []}], 'institution_assertions': [], 'countries_distinct_count': 0, 'institutions_distinct_count': 0, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 0.0, 'has_fulltext': False, 'cited_by_count': 1, 'citation_normalized_percentile': {'value': 0.631591, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 66, 'max': 73}, 'biblio': {'volume': '7', 'issue': '8', 'first_page': '23', 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10880', 'display_name': 'Environmental Sustainability in Business', 'score': 0.9887, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10880', 'display_name': 'Environmental Sustainability in Business', 'score': 0.9887, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/green-marketing', 'display_name': 'Green Marketing', 'score': 0.7681577}, {'id': 'https://openalex.org/keywords/environmental-degradation', 'display_name': 'Environmental degradation', 'score': 0.47996354}, {'id': 'https://openalex.org/keywords/scope', 'display_name': 'Scope (computer science)', 'score': 0.42088664}], 'concepts': [{'id': 'https://openalex.org/C59345209', 'wikidata': 'https://www.wikidata.org/wiki/Q384793', 'display_name': 'Green marketing', 'level': 2, 'score': 0.7681577}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.67902553}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.52441514}, {'id': 'https://openalex.org/C26760741', 'wikidata': 'https://www.wikidata.org/wiki/Q160402', 'display_name': 'Perception', 'level': 2, 'score': 0.49392897}, {'id': 'https://openalex.org/C198428699', 'wikidata': 'https://www.wikidata.org/wiki/Q1334780', 'display_name': 'Environmental degradation', 'level': 2, 'score': 0.47996354}, {'id': 'https://openalex.org/C2777363581', 'wikidata': 'https://www.wikidata.org/wiki/Q15098235', 'display_name': 'Harm', 'level': 2, 'score': 0.47793892}, {'id': 'https://openalex.org/C15744967', 'wikidata': 'https://www.wikidata.org/wiki/Q9418', 'display_name': 'Psychology', 'level': 0, 'score': 0.46869683}, {'id': 'https://openalex.org/C182306322', 'wikidata': 'https://www.wikidata.org/wiki/Q1779371', 'display_name': 'Order (exchange)', 'level': 2, 'score': 0.46435097}, {'id': 'https://openalex.org/C2778012447', 'wikidata': 'https://www.wikidata.org/wiki/Q1034415', 'display_name': 'Scope (computer science)', 'level': 2, 'score': 0.42088664}, {'id': 'https://openalex.org/C66204764', 'wikidata': 'https://www.wikidata.org/wiki/Q219416', 'display_name': 'Sustainability', 'level': 2, 'score': 0.41515493}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.3633821}, {'id': 'https://openalex.org/C77805123', 'wikidata': 'https://www.wikidata.org/wiki/Q161272', 'display_name': 'Social psychology', 'level': 1, 'score': 0.2283499}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.10138118}, {'id': 'https://openalex.org/C18903297', 'wikidata': 'https://www.wikidata.org/wiki/Q7150', 'display_name': 'Ecology', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C10138342', 'wikidata': 'https://www.wikidata.org/wiki/Q43015', 'display_name': 'Finance', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C169760540', 'wikidata': 'https://www.wikidata.org/wiki/Q207011', 'display_name': 'Neuroscience', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C86803240', 'wikidata': 'https://www.wikidata.org/wiki/Q420', 'display_name': 'Biology', 'level': 0, 'score': 0.0}, {'id': 'https://openalex.org/C199360897', 'wikidata': 'https://www.wikidata.org/wiki/Q9143', 'display_name': 'Programming language', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://www.questia.com/library/journal/1P3-3391828851/case-study-in-search-of-the-greener-attitude-a-perceptual', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S2764399863', 'display_name': 'Advances In Management', 'issn_l': '0974-2611', 'issn': ['0974-2611', '2278-4551'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [{'id': 'https://metadata.un.org/sdg/15', 'display_name': 'Life on land', 'score': 0.6}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 0, 'referenced_works': [], 'related_works': ['https://openalex.org/W3200978996', 'https://openalex.org/W3200060921', 'https://openalex.org/W3194737890', 'https://openalex.org/W3110569966', 'https://openalex.org/W3086033949', 'https://openalex.org/W3080990510', 'https://openalex.org/W3023523480', 'https://openalex.org/W3022743982', 'https://openalex.org/W3009661970', 'https://openalex.org/W2994693737', 'https://openalex.org/W2955721809', 'https://openalex.org/W2936876812', 'https://openalex.org/W2802251847', 'https://openalex.org/W2774920795', 'https://openalex.org/W2618755463', 'https://openalex.org/W2565154605', 'https://openalex.org/W2522533310', 'https://openalex.org/W2233556635', 'https://openalex.org/W2184938942', 'https://openalex.org/W2183305396'], 'abstract_inverted_index': {'AbstractThe': [0], 'aim': [1], 'of': [2, 24, 36, 48, 102, 108, 124, 134, 138, 174, 192, 208, 293, 305, 313, 318, 368, 398, 410, 417, 428, 457, 469, 564, 577], 'this': [3, 172, 372], 'paper': [4], 'is': [5, 203, 217, 282, 325, 425, 496], 'to': [6, 71, 232, 249, 252, 274, 328, 355, 357, 364, 380, 419, 435, 445, 480, 491, 526, 583, 593], 'derive': [7, 381], 'empirically': [8, 382], 'the': [9, 46, 60, 73, 99, 103, 109, 119, 125, 131, 135, 162, 166, 190, 204, 212, 233, 250, 260, 264, 275, 278, 286, 297, 310, 319, 322, 339, 358, 365, 383, 426, 436, 449, 492, 511, 515, 522, 541, 547], "consumers'": [10, 384], 'attitude': [11, 75, 148, 317, 331, 334, 385, 542], 'towards': [12, 28, 40, 76, 149, 386, 402, 414], 'green': [422], 'in': [14, 19, 78, 83, 151, 156, 353, 373, 388, 393, 464, 472, 540], 'general': [15, 79, 152, 389], 'and': [16, 26, 31, 38, 51, 80, 92, 116, 153, 168, 197, 222, 235, 241, 267, 272, 296, 301, 390, 400, 405, 412, 441, 467, 508, 543, 549, 570, 580, 587, 591], 'products': [18, 82, 155, 224, 271, 392, 429, 569], 'particular': [20, 84, 394], 'through': [21, 33, 64, 395, 407], 'their': [22, 34, 348, 396, 408, 465, 483], 'level': [23, 35, 191, 397, 409], 'awareness': [25, 37, 399, 411], 'consciousness': [27, 39, 401, 413], 'environmental': [29, 139, 180, 198, 403, 501, 516, 518, 595], 'degradation': [30, 404, 502], 'also': [32, 406, 555], 'products.': [42], 'The': [43, 54, 121, 141, 238, 553], 'study': [44, 55, 104, 474, 531, 554], 'assumes': [45], 'characteristics': [47], 'both': [49], 'exploratory': [50], 'descriptive': [52], 'research.': [53], 'was': [56, 560], 'based': [57], 'essentially': [58], 'on': [59, 98, 130, 189, 263, 277, 500], 'primary': [61], 'data': [62], 'captured': [63], 'a': [65, 454, 473, 488, 497, 561], 'specially': [66], 'designed': [67], 'questionnaire.': [68], 'In': [69], 'order': [70, 354], 'know': [72], "participants'": [74], 'two': [85], 'projective': [86], 'technique': [87], 'sessions': [88], 'i.e.,': [89], 'Word': [90], 'Association': [91], 'Sentence': [93], 'Completion': [94], 'test': [95], 'were': [96, 574, 581], 'conducted': [97, 532], 'participants.The': [100], 'findings': [101], 'indicate': [105], 'that': [106, 225, 343, 430, 453, 476, 482, 557], 'most': [107, 523], 'participants': [110, 126, 142], 'have': [111, 127, 245, 478, 520], 'got': [112], 'moral': [113], 'values,': [114], 'commitments': [115], 'responsibilities': [117], 'toward': [118], 'environment.': [120], 'overwhelming': [122], 'majority': [123], 'sufficient': [128], 'knowledge': [129], 'adverse': [132], 'effects': [133], 'selected': [136], 'aspects': [137], 'degradation.': [140], 'possess': [143], 'an': [144, 186, 375], 'overall': [145], 'consistent': [146], 'positive': [147], 'particular.': [157], 'Green': [158, 201], 'business': [159], 'must': [160, 170], 'be': [161], 'new': [163], 'scope': [164], 'for': [165, 299, 514, 567], 'marketers': [167, 251], 'they': [169], 'target': [171], 'segment': [173], 'consumers.Keywords:': [175], 'Consumer': [176], 'attitude,': [177], 'eco-friendly': [178, 316], 'products,': [179], 'degradation,': [181, 517], 'marketing.IntroductionThere': [183], 'has': [184, 377], 'been': [185, 378, 521], 'unprecedented': [187], 'increase': [188], 'concern': [193, 499, 513], 'regarding': [194], 'climate': [195], 'change': [196], 'sustainability': [199], 'issues.': [200], 'marketing': [202, 216, 256, 307, 565], 'outcome': [205], 'or': [206, 315, 361, 433, 439, 443], 'result': [207], 'such': [209, 504], 'concerns': [210], 'across': [211, 321], 'globe.': [213], 'Conceptually,': [214], 'concerned': [218], 'with': [219, 255], 'designing,': [220], 'developing': [221], 'delivering': [223], 'are': [226, 431, 459], 'eco': [227], 'friendly': [228, 596], 'creating': [229], 'least': [230], 'harm': [231], 'environment': [234, 493], 'its': [236], 'stakeholders.': [237], 'deteriorating,': [239], 'rare': [240], 'precious': [242], 'natural': [243, 294], 'resources': [244, 262, 295], 'extended': [246], 'enough': [247], 'signal': [248], 'come': [253], 'out': [254], 'mix': [257], 'which': [258], 'preserves': [259], 'one': [265], 'hand': [266], 'deliver': [268], 'value': [269], 'added': [270], 'services': [273], 'needy': [276], 'other1.': [279], 'This': [280], 'aspect': [281], 'felt': [283], 'more': [284, 461, 575, 589], 'considering': [285], 'global': [287, 506], 'warming,': [288], 'ozone': [289], 'layer': [290], 'depletion,': [291], 'erosion': [292], 'hunt': [298], 'safety': [300], 'healthy': [302], 'consumables.The': [303], 'thrust': [304], 'emerges': [308], 'from': [309, 347], 'ideological': [311], 'understanding': [312], 'greener': [314], 'customers': [320], 'globe1.': [323], 'It': [324], 'therefore': [326], 'important': [327], 'understand': [329], 'consumer': [330, 333], 'because': [332], 'can': [335, 344, 486], 'potentially': [336], 'act': [337], 'as': [338, 494, 505], 'critical': [340], 'missing': [341], 'link': [342], 'take': [345], 'organizations': [346], 'current': [349], 'reactive': [350], 'stances,': [351], 'largely': [352], 'response': [356], 'regulatory': [359], 'compliance': [360], 'societal': [362], 'pressures,': [363], 'next': [366], 'stage': [367], 'proactive': [369], 'responsiveness.': [370], 'Keeping': [371], 'mind,': [374], 'attempt': [376], 'made': [379], 'products.Review': [416], 'LiteratureAccording': [418], 'Mostafa': [420], ',': [421], 'purchase': [423, 529], 'behavior': [424, 451, 485], 'consumption': [427, 597], 'benevolent': [432], 'beneficial': [434], 'environment,': [437], 'recyclable': [438], 'conservable': [440], 'sensitive': [442], 'responsive': [444], 'ecological': [446], 'concerns.Literature': [447], 'concerning': [448], 'reveals': [452], 'growing': [455], 'number': [456], 'consumers': [458, 477, 573], 'becoming': [460], 'ecologically': [462], 'conscious': [463], 'preferences': [466], 'purchases': [468], 'goods2,5.': [470], 'Shwu11': [471], 'pointed': [475], 'started': [479], 'realize': [481], 'purchasing': [484], 'cause': [487], 'huge': [489], 'impact': [490], 'there': [495, 559], 'worldwide': [498], 'issues': [503], 'warming': [507], 'pollution.': [509], 'With': [510], 'increasing': [512], 'attitudes': [519], 'investigated': [524], 'factor': [525], 'predict': [527], 'behavior5,1,9,10.Another': [530], 'by': [533], 'Shamdasani': [534], 'et': [535], 'al10': [536], 'reported': [537], 'significant': [538], 'differences': [539], 'personality': [544], 'traits': [545], 'among': [546], 'non': [550], 'consumers.': [552], 'observed': [556], 'although': [558], 'perceived': [562], 'lack': [563], 'effort': [566, 592], 'services,': [571], 'aware': [576], 'alternatives': [579], 'willing': [582], 'pay': [584], 'higher': [585], 'prices': [586], 'spend': [588], 'time': [590], 'adopt': [594], 'behavior.': [598], '…': [599]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W882744474', 'counts_by_year': [{'year': 2019, 'cited_by_count': 1}], 'updated_date': '2024-12-14T08:57:46.307168', 'created_date': '2016-06-24'}