Title: About Organizational Identity in Conotativ Language
Abstract: I. INTRODUCTIONOrganizational identity and have a profound impact on organizational conducts, on the functioning of the organization and its performance. identity of the social issue was originally addressed in relation with the relations between a group and the construction of self-esteem (Mael, Ashforth and 1989; Dutton and Dukerich, 19911 Sociological research had highlighted the fact that social identity and self-esteem were, in large part, the result of the interaction between the individual, the organizational members and, in particular, with the group of which he is part. Starting from the individual identity research has expanded on the construction process of organizational identity, so that in the last decades, organizational identity has become a subject of study for both preferred practitioners and the academic world. Numerous disciplines have examined the subject from the perspectives of the various paradigms of research (marketing, strategic management, organizational and social psychology, Narratology etc.) and personal points of view (Cornelissen, 2002)2Organizational identity means of the employees with the organization' entity' and organizational could answer the question Who am I in relation to the Organization? (Pratt, 1998)3. The beauty of the concepts of identity and identification is that they highlight for the organisation of human action in the organizational environment, said Ashforth (2000). But more than beauty, the two constructs reflect the perception of the people regarding the organization. On one hand, how members perceive the organizational attributes of the organisation and the Organisation itself for the differences to any other. On the other hand, how identity and organized decodes them from any others, external to the Organisation (Dutton and Dukerich, 1991). Otherwise stated, members differ among themselves according to the degree of with the organization. As the process of identifying individuals they are amplified to transfer to them the attributes of availing themselves to define the Organization. most plastic example is that of the students from a rated University among the academic top and those from a University in Romania. Without calling into question the veracity of the state of fact, attributes like old, high, standards, strong, credibility etc. are used for automatic recognition and legitimacy of the graduates from the top University. One person is strongly identified with the organization when (i) the identity of its organizational membership is more than other alternative identities and (ii) when perceiving themselves has many of the features that the person thinks they are defining of the social group, called the Organization.Identification is a dynamic social construct that relies on knowing the social roles of others, the accepting and the assimilation of the values and purposes of affective attachment to others. After Patchen (1970)4 organizational will be carried out in three dimensions as followed: (i) the feeling of solidarity with others, (ii) support regarding the attitude and behaviour to the Organization and (iii) the understanding of certain characteristics shared with others. For these reasons, the impact of organizational means an important aspect in the strategic management of its concerns; inside, it can affect satisfaction and conduct of work for employees, and externally, essentially it determines, the degree of attractiveness and job access, the quality of the employing (Hatch and Schultz, 2000)5, as well the relations with individuals and groups interested in the functioning of the organization. In conclusion, the strong perception of organizational and identity are important variables in achieving all organisational performance (Albert et al., 2000)6.II. THE POSTMODERN WORK PLACE ORGANIZATIONWe will use the following definition: the organization is the symbolic projection of space and time structures to manage specific societal resources determined according to formal and informal contracts between the company and organisational members. …
Publication Year: 2013
Publication Date: 2013-04-01
Language: en
Type: article
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