Title: MARKETING INTELLIGENT TRANSPORTATION SYSTEMS (ITS)
Abstract: The main objectives of this study were to discuss existing and planned Advanced Traffic Management Systems (ATMS) and Advanced Traveler Information Systems (ATIS) systems; explore the marketing techniques being employed by the implementing transportation agency; and from this research, develop specific recommendations for the future implementation of ATMS and ATIS systems.
Publication Year: 1994
Publication Date: 1994-01-01
Language: en
Type: article
Access and Citation
Cited By Count: 3
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