Abstract:Current academic research and professional conference presentations suggest strategies to correct inaccurate public perceptions: • Literature suggestions: • Changing the name nonprofit organization to...Current academic research and professional conference presentations suggest strategies to correct inaccurate public perceptions: • Literature suggestions: • Changing the name nonprofit organization to another, mutual/not confusing name will decrease the amount of confusion within the general public and produce more awareness about what nonprofits are. • Implementing business-like strategies into nonprofit operations will increase the general public’s view on nonprofit organizations as businesses. • Educating the general public about what nonprofit organizations are and what they do will naturally increase awareness. • Montana Nonprofit Association (MNA) annual conference, October 2013: • Collaboration between private businesses and nonprofit organizations might help increase public awareness better than implementing business strategies into nonprofits. • Collaboration between nonprofit organizations will increase productivity because of the increase of manpower and shared resources.Read More
Publication Year: 2014
Publication Date: 2014-01-01
Language: en
Type: article
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