Title: West/east Side Story. Questions on Third Wave of Feminism
Abstract: (Post)Feminism in the '90s. West Side StoryWe cannot talk about the western in the 90s1 or the Third Wave without talking about postfeminism in the beginning. 1991 Susan Faludi's book Backlash: Undeclared War against American Women is published. Backlash reveals the main ideas was perceived in society, between women. this volume, Faludi argues that the 80s are in fact a bracket in the evolution of feminist movement in SUA The Backlash decade produced one long, painful, and unremitting campaign to thwart progress (Faludi, 1991: 461). Her main argument is the fact that women involved in the movement were stereotyped in a negative way and that the media started to talk about the dead of considering that women achieved the equality and the rights they fought for. Also, a blame on unhappiness was put on feminism: In the '70s, the press has held up its own glossy picture of a successful woman and said, see, she's happy. That must be because she's liberated. Now, under the reverse logic of the backlash, the press airbrushed a frown into its picture of the successful woman and announced, see, she's miserable. That must be because women are too liberated. (Faludi, 1991: 91). It seemed that was no longer needed, that was useless, that women were finally equal with men and their political/social/economical needs were fulfilled, but beside all these they were lacking the capacity of being happy (the idea that happiness depends on men and on her subordination to him is implied: see, women were much happier back then when they had no rights and were a wife). Beginning with Faludi's book terms like backlash and postfeminism entered in the way media and popular culture is analyzed form now on. More than this we can talk about a massive discretization of and its achievements in mass-media, movement being reduced and stereotyped to the idea that it is a ridiculous ideology with no meaning regarding the present. fact was regarded as negative by the housewives has made possible the bom of the idea that is an excessive theory and that it is time for a no-risk feminism, which in Faludi's point of view is equal with the idea that is irrelevant.Postfeminism seemed to come from nowhere, it's major characteristic being - it was said - the lack of support for movement between 1980-1990, followed by the supposition that the number of antifeminists between women of color, young ones and housewives increased. All these factors as well as the idea that touched its purpose legitimate the apparition of postfeminism and the era of I am not a feminist, but... This phrase was used to separate a woman from the feminist ideology (or, fairly put, from the F word), buy creating the feeling that being a feminist in those times was absurd and pointless. Elaine Hall and Mamie Salupo Rodriguez, in their paper Myth of Postfeminism (2003), highlight the real information on which postfeminism is legitimate. main argument, that has no longer support in the modem society, is based on some statements made by women in random was in press or studies, where they said feminism no longer talks my language. Suddenly feminisms was no longer about politics, about autonomy or equality, it was more like a lifestyle, an unattractive attitude, that had no point anymore because the society had changed and that women can have the same jobs as men do. Hall and Rodriguez affirm that, au contraire; the support for movement stayed the same, more than 2/3 of adults having a favorable attitude towards it. 1983, more than half the adult population had a positive reaction hearing the expression women's movement. Also, researches from 1994 show that 31% from adult population strongly agree with the movement and only 65% approve it. any case, in 1997, 68% from adult population have favorable opinions regarding movement from '60s-'70s (Hall, Rodriguez, 2003: 887). …
Publication Year: 2014
Publication Date: 2014-07-01
Language: en
Type: article
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Cited By Count: 1
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