Abstract: Preface - James J Bradac Introduction - John Waite Bowers Message Effects - Joseph N Cappella and Richard L Street Jr Theory and Research on Mental Models of Messages Methodological Issues in the Study of Message Effects - Anthony Mulac and Dale Kunkel Goals, Plans and Discourse Comprehension - Charles R Berger Inference-Gathering Knowledge Structures in Message Processing - Kathy Kellerman and Tae-Seop Lim Messages and Persuasive Effects - Michael Burgoon Message Effects Via Induced Changes in the Structural Need for a Response - Robert E Sanders Television Commercials as Mass Media Messages - Esther Thorson Message Features and Entertainment Effects - Jennings Bryant The Effects of Violent Messages in the Mass Media - Daniel G Linz and Edward Donnerstein Message Effects - James J Bradac, Robert Hopper, and John M Wiemann Retrospect and Prospect
Publication Year: 1989
Publication Date: 1989-01-01
Language: en
Type: book
Access and Citation
Cited By Count: 106
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot