Abstract: AN INTRODUCTION TO BUSINESS 1. The nature and purpose of business activity THE SMALL BUSINESS 2. Setting up 3. What type of business organisation 4. Costs, revenues and profits 5. Financing the small business 6. Keeping the books 7. Obtaining equipment and supplies 8. Marketing the product THE LARGE FIRM 9. Expanding the business 10. Organising the business 11. Communicating 12. Production 13. Managing people 14. Employee relations 15. Marketing and selling in a large firm THE PUBLIC SECTOR 16. State and local government enterprise 17. The Government and business 18. External influences EXAMINATION GUIDANCE INDEX
Publication Year: 1992
Publication Date: 1992-04-01
Language: en
Type: book
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Cited By Count: 2
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