Abstract: Business in a Changing Environment - Business and Economics - Global Business - Ethics, Law and Government - The Forms of Business - Entrepreneurship and Planning a Business - Small Business and Franchising - The Role of Management - Organizational Design - Producing Quality Goods and Services - Motivation and Performance - Human Resource Management - Unions and Employee-Management Relations - The Role of Marketing - The Product and Customer Service - Distribution: Time and Place - Price and Promotion - Capturing the Power of Information - Accounting and Financial Controls - Financial Management - Money and Financial Institutions - Securities Markets and Investing - Risk Management and Insurance -
Publication Year: 1995
Publication Date: 1995-12-01
Language: en
Type: book
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Cited By Count: 8
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