Title: Managing Corporate Social Responsibility in Action
Abstract: Contents Foreword Introduction to managing corporate social responsibility in action: doing and measuring, Frank den Hond, Frank G.A. de Bakker and Peter Neergaard. Part 1 Talking: CSR in Discourse: The making of meaning in the media: the case of corporate social responsibility in the Financial Times, Helena Buhr and Maria GrafstrA m The commercialization of CSR: consultants selling responsibility, Karolina Windell Tracing the evolution of corporate discourse on corporate social responsibility, Frank G.A. de Bakker, Claes Ohlsson, Frank den Hond, Stefan Tengblad and Marie-France B. Turcotte. Part 2 Doing: CSR in Praxis: The bottom line of CSR: a different view, Esben Rahbek Pedersen and Peter Neergaard Lost in translation: the case of Skandia's 'ideas for life', Pauline GA thberg 'What about me?' The importance of understanding the perspective of non-managerial employees in research on corporate citizenship, Elliot Wood Exporting knowledge and values: a discussion of managerial challenges when attempting to diffuse CSR across company and national borders, Eirik J. Irgens and Harald Ness. Part 3 Measuring: CSR in Scales: The development of a CSR industry: legitimacy and feasibility as the 2 pillars of the institutionalization process, Aurelian Acquier and Frank Aggeri Corporate social responsibility and the emergence of social rating agencies in France, Philippe Zarlowski Superimposition or continuity? Corporate social responsibility in non-profit organizations, Paolo Rossi. Conclusion: Managing corporate social responsibility in action: reconciling rhetorical harmony and practical dissonance, Frank den Hond, Frank G.A. de Bakker, Peter Neergaard and Jean-Pascal Gond Bibliography Index.
Publication Year: 2016
Publication Date: 2016-05-13
Language: en
Type: book
Indexed In: ['crossref']
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Cited By Count: 58
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