Title: Strategic Management in the Media: From Theory to Practice
Abstract: Introduction PART ONE: STRATEGIC CONTEXT Sectors of the Media Industry Trends in the Strategic Environment Convergence and its Causes PART TWO: FROM CONTEXT TO CONCEPTS Strategy in the Media Industries Managing Technological Change Creativity and Innovation Cognition, Culture and Strategy Organisational Structure Leadership Conclusions
Publication Year: 2008
Publication Date: 2008-01-01
Language: en
Type: book
Indexed In: ['crossref']
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Cited By Count: 273
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