Abstract: Part 1 Women and work: the quiet revolution why women work will it continue? why women don't work. Part 2 Women, work and family: attitudes towards the role of women the role of the life cycle the dynamics of the life cycle work and family. Part 3 The new demographics: meet the new demographics understanding the new demographics the new demographics and work. Part 4 Changing markets - the traditional women's products: women and homemaking, food, fashion and grooming. Part 5 Changing markets - the new opportunities: women and money, cars, travel. Part 6 Changing audiences: women and media women and advertising.
Publication Year: 1989
Publication Date: 1989-01-01
Language: en
Type: book
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