Abstract:Introduction: the contribution of marketing to strategy, George Day et al. Part 1 The structure and evolution of competitive markets: market structure analysis - practice, problems and promise, Allan ...Introduction: the contribution of marketing to strategy, George Day et al. Part 1 The structure and evolution of competitive markets: market structure analysis - practice, problems and promise, Allan D. Shocker et al relationships among competitors, Geoffrey Easton the impact of competition on strategic marketing decisions, Ram C. Rao evolutionary models of markets and competitive structure, Mary Lambkin. Part 2 Gaining and sustaining competitive advantage: market position and competitive strategy, Bradley T. Gale and Robert D. Buzzell modelling customer loyalty - a customer-based source of competitive advantage, Barbara E. Kahn and Robert J. Meyer the design and management of channels of distribution, Gary L. Frazier market entry and defensive strategies, Hubert Gatignon and Pradeep Bansal. Part 3 Formulating strategy components: market response approaches to marketing strategy decisions, Leonard Lodish and Bari Harlam assessing market response - a review of empirical research, Gary M. Erickson positioning analysis and strategy, Yoram J. Wind indetifying and evaluating new product opportunities, Robert G. Cooper.Read More
Publication Year: 1990
Publication Date: 1990-01-01
Language: en
Type: book
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Cited By Count: 101
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