Title: Media Training 101: A Guide to Meeting the Press
Abstract: PREFACE. INTRODUCTION. PART ONE: Understanding the Media. CHAPTER 1: Foundational Rules for Media Success. CHAPTER 2: How Journalists Think and Behave. CHAPTER 3: Responding to Journalists. CHAPTER 4: What Is News? PART TWO: Practice Facing the Media. CHAPTER 5: Key Message Point Workshop 65 CHAPTER 6: Lethal Mistakes: The Dirty Dozen 73 CHAPTER 7: Playing the Interview Game and Winning. CHAPTER 8: Putting the Organic Keyword Method to Work. CHAPTER 9: Key Message Point Practice Questions. PART THREE: Giving a Great Interview. CHAPTER 10: Interviews: What Is What and Who Is Who. CHAPTER 11: Things You Should Never Say to a Reporter. CHAPTER 12: When Things Go Wrong. CHAPTER 13: Dress for Media Success. PART FOUR: Implementing Media Training on the Fly. CHAPTER 14: When the Media Just Shows Up. CHAPTER 15: Crisis Control. CHAPTER 16: How to Write and Review a Press Release. CHAPTER 17: How to Pitch Your Company's Story. CHAPTER 18: How to Hire PR That Works. CHAPTER 19: How to Create a Stellar Press Kit. CHAPTER 20: Media Training and the World Wide Web. CHAPTER 21: PR Lessons from Law School. CONCLUSION. GLOSSARY. ACKNOWLEDGMENTS. INDEX. ABOUT THE AUTHOR.
Publication Year: 2003
Publication Date: 2003-09-29
Language: en
Type: book
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Cited By Count: 8
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