Title: Responsible Business: How to Manage a CSR Strategy Successfully
Abstract: Acknowledgements ix About the editors xi List of contributors xii Introduction xv 1 What does a sustainability manager do? 1 Jason Leadbitter 2 An introduction to stakeholder dialogue 17 Bettina Palazzo 3 Who works in CSR? Staffi ng and recruitment in CSR 43 Andrew Cartland 4 A legal perspective on CSR 63 Jonathan S. Lux and Marie-Louise Orre 5 Corporate volunteering as a tool of strategic companydevelopment 77 Kirsten B. Wenzel 6 CSR assurance in practice: measuring and auditingsustainability 91 Martin G. Viehover, Volker Turk and SamVaseghi 7 Sustainability reporting 2.0: from 'Trojan horse' to 'valuebooster' 107 Ralph Thurm 8 Ten rules for successful CSR communication 129 Norbert Taubken and Irina Leibold 9 Event project management best practice 143 Siegmar Ley 10 The role of IT in corporate sustainability strategies153 Chris Preist 11 CSR in the hotel industry: the Accor perspective 171 Helene Roques 12 Microfi nance: helping communities to develop 179 Hans-Ulrich Doerig 13 Sustainability management in the automotive sector 193 Gerhard Pratorius 14 Beyond marketing: CSR as a business strategy for SMEs the Betapharm story 209 Nick Tolhurst 15 Sports sponsoring and CSR: lessons from HypoVereinsbank229 Clemens Mulokozi and Klaus-Peter Storme 16 Five rules for sustainable supply chain management 239 Anselm Iwundu 17 Public private partnerships in corporate responsibility251 Judith Kohler 18 CSR in developing countries 265 Isaac H. Desta 19 Carbon offsetting as a CSR strategy 279 Nick Tolhurst and Aron Embaye 20 Implementing profitable CSR: the CSR 2.0 business compass289 Oliver Laasch and Ulises Flores 21 CSR 2.0: the evolution and revolution of corporate socialresponsibility 311 Wayne Visser Further reading 329 Index 333
Publication Year: 2010
Publication Date: 2010-08-30
Language: en
Type: book
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Cited By Count: 56
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