Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W59133387', 'doi': None, 'title': 'Marketing: Concepts and strategies', 'display_name': 'Marketing: Concepts and strategies', 'publication_year': 1992, 'publication_date': '1992-01-01', 'ids': {'openalex': 'https://openalex.org/W59133387', 'mag': '59133387'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://espace.library.uq.edu.au/view/UQ:127519', 'pdf_url': None, 'source': None, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': [], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5072354759', 'display_name': 'Janet R. McColl‐Kennedy', 'orcid': 'https://orcid.org/0000-0003-1536-1194'}, 'institutions': [], 'countries': [], 'is_corresponding': False, 'raw_author_name': 'J. R. McColl-Kennedy', 'raw_affiliation_strings': [], 'affiliations': []}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5018145679', 'display_name': 'Geoffrey C. Kiel', 'orcid': 'https://orcid.org/0009-0009-8428-5237'}, 'institutions': [], 'countries': [], 'is_corresponding': False, 'raw_author_name': 'G. C. Kiel', 'raw_affiliation_strings': [], 'affiliations': []}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5057283784', 'display_name': 'Robert F. Lusch', 'orcid': 'https://orcid.org/0000-0002-8341-9581'}, 'institutions': [], 'countries': [], 'is_corresponding': False, 'raw_author_name': 'R. F. Lusch', 'raw_affiliation_strings': [], 'affiliations': []}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5080479980', 'display_name': 'V. N. Lusch', 'orcid': None}, 'institutions': [], 'countries': [], 'is_corresponding': False, 'raw_author_name': 'V. N. Lusch', 'raw_affiliation_strings': [], 'affiliations': []}], 'institution_assertions': [], 'countries_distinct_count': 0, 'institutions_distinct_count': 0, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 8.343, 'has_fulltext': False, 'cited_by_count': 29, 'citation_normalized_percentile': {'value': 0.91789, 'is_in_top_1_percent': False, 'is_in_top_10_percent': True}, 'cited_by_percentile_year': {'min': 88, 'max': 89}, 'biblio': {'volume': None, 'issue': None, 'first_page': '1', 'last_page': '713'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10609', 'display_name': 'Impact of Social Media on Consumer Behavior', 'score': 0.19, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10609', 'display_name': 'Impact of Social Media on Consumer Behavior', 'score': 0.19, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/marketing-analytics', 'display_name': 'Marketing Analytics', 'score': 0.580793}, {'id': 'https://openalex.org/keywords/influencer-marketing', 'display_name': 'Influencer Marketing', 'score': 0.561078}, {'id': 'https://openalex.org/keywords/online-branding', 'display_name': 'Online Branding', 'score': 0.543264}], 'concepts': [{'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.50970125}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.436996}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.32114762}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://espace.library.uq.edu.au/view/UQ:127519', 'pdf_url': None, 'source': None, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 0, 'referenced_works': [], 'related_works': ['https://openalex.org/W3213293849', 'https://openalex.org/W3196654426', 'https://openalex.org/W3125428052', 'https://openalex.org/W3088151909', 'https://openalex.org/W3009776939', 'https://openalex.org/W2947252160', 'https://openalex.org/W2904596279', 'https://openalex.org/W2903900721', 'https://openalex.org/W2798283425', 'https://openalex.org/W2794679383', 'https://openalex.org/W2788143830', 'https://openalex.org/W2743861401', 'https://openalex.org/W2530564066', 'https://openalex.org/W2529943352', 'https://openalex.org/W2467652999', 'https://openalex.org/W2326945830', 'https://openalex.org/W2321852894', 'https://openalex.org/W2120753320', 'https://openalex.org/W2111520703', 'https://openalex.org/W1554127162'], 'abstract_inverted_index': None, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W59133387', 'counts_by_year': [{'year': 2024, 'cited_by_count': 1}, {'year': 2023, 'cited_by_count': 1}, {'year': 2022, 'cited_by_count': 2}, {'year': 2021, 'cited_by_count': 1}, {'year': 2016, 'cited_by_count': 1}, {'year': 2015, 'cited_by_count': 4}, {'year': 2014, 'cited_by_count': 1}], 'updated_date': '2024-09-16T10:42:02.531497', 'created_date': '2016-06-24'}