Title: Designing Messages for Development Communication: An Audience Participation-Based Approach
Abstract: Development Communication The Invisible Audience Audience Participation-Based Message Design The Idea Audience Participation-Based Message Design Implementation and Ethics Designing Messages that Communicate How to Research the Audience Audience-Responsive Topics Audience-Responsive Message Formats Writing Message Specifications and Objectives Pretesting Audience Response Summary
Publication Year: 1991
Publication Date: 1991-01-01
Language: en
Type: book
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Cited By Count: 110
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