Abstract:Introduction: Sports events, society and culture Katherine Dashper, Thomas Fletcher and Nicola McCullough Section One: Inventing, packaging and consuming sport 1. Connecting events to advertising: Nar...Introduction: Sports events, society and culture Katherine Dashper, Thomas Fletcher and Nicola McCullough Section One: Inventing, packaging and consuming sport 1. Connecting events to advertising: Narrative strategies and dirty logics in Super Bowl commercials Lawrence A. Wenner 2. Football fandom in late modernity: alternative spaces and places of consumption Mark Turner 3. Debating with fists: Professional wrestling: sport, spectacle and violent drama Daniel Schulze 4. A glamorous and high-tech global spectacle of speed: Formula One motor racing as mediated, global and corporate spectacle Damion Sturm Section Two: Media and 'mediatisation' 5. Broadcasting from a neutral corner? An analysis of the mainstream media's representation of women's boxing at the London 2012 Olympic Games Rebecca Finkel 6. Sport, broadcasting and cultural citizenship in Singapore Donna Wong 7.Turkish football, match-fixing and the fan's media: a case study of Fenerbahce fans Daghan Irak Section Three: Identities 8. The Gaelic Athletic Association and London's 'Irish' diaspora Frances Harkin 9. Kabbadi tournaments: Patriarchal spaces and women's rejection of the masculine field Harpreet Bains 10. 'Shades of Basqueness': Football, politics and ethnicity in the Basque Country Jim O'Brien 11. Local identity and local events: A case study of cheese rolling in Gloucestershire Andrew Bradley Section Four: Mega-events 12. Sports mega-events and Islam: An introduction Karl Russell, Noelle O'Connor, Katherine Dashper and Thomas Fletcher 13. Knowing the rules and understanding the score: The 2010 FIFA Football World Cup in South Africa Suzanne Dowse 14. London 2012: The rings of exclusion Iain Lindsay Conclusion: This is only the beginning ... Katherine Dashper, Thomas Fletcher and Nicola McCulloughRead More