Abstract: Marketing and innovation by Peter Doyle Cadbury Schweppes the launch of 'Oasis' into the adult soft drinks market by Susan Bridgewater SmithKline Beecham Consumer Healthcare (SBCH): Dr. Best Flex Toothbrush by Veronica Wong Virgin Atlantic Airways: ten years after by Jean-Claude Larreche Land Rover: the Discovery success story by Vivienne Shaw Rank Xerox: DocuTech by Veronica Wong British Steel's success in the construction industry by Vivienne Shaw BAA: the specialist shops by Veronica Wong Virgin Direct: personal finance services by Susan Bridgewater First Direct telephone banking by Susan Bridgewater Orange mobile phones: the future is bright by Susan Bridgewater Psion: the Organiser by Jonathan Freeman Le BonBon plc by Peter Doyle NIS Invotec: a totally innovative business by Stuart Chambers LINX Printing Technologies plc: a 'high-tech' start-up by Gordon Murray.
Publication Year: 2017
Publication Date: 2017-07-27
Language: en
Type: book
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Cited By Count: 48
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