Title: The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
Abstract:hype over social media is over. Now it's time to make social media pay. Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment. ...hype over social media is over. Now it's time to make social media pay. Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment. (Mark Ellis, Managing Director, Syzygy, a WPP Group digital agency). You can learn the secrets to unlocking sales with the Big Five - YouTube, Pinterest, Facebook, Twitter, and LinkedIn - and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses - from Apple to Zappos - into 20secrets for turning Likes into Buys. Features: the power of social utility; the appeal of social gifting; the importance of social curation; the role of social status; and the value of social intelligence.Read More
Publication Year: 2012
Publication Date: 2012-10-09
Language: en
Type: book
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Cited By Count: 34
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