Title: Travel behaviour and attitudes towards different modes of transport in the municipality of Falun
Abstract: To reduce the negative effects of private transportation more people need to travel pro-environmentally. In this report, travel mode choice and the reasons for using different travel modes in the municipality of Falun are described. A travel survey revealed that on average the respondents undertook 3.3 trips a day, and that 64 % used a car for the majority of these trips. Bus, bicycle, and walking accounted for around 10 % of the trips each. The majority of the trips were to and from work, followed by trips to make various purchases. Results from an attitude survey revealed that the respondents had a favourable attitude to bicycles in particular, and also to cars. However, there were a number of circumstances that were perceived to mitigate against cycle usage and entailed an advantage in favour of cars instead. The bus was seen as slightly more negative and the possibility of taking the bus was rated lower than the possibility of using the car. The intention to use the car, the bus and the bicycle was mainly influenced by perceived behavioural control, social norms, and attitude toward the travel mode. In addition, certain background factors, such as driving licence and access to car, were important for the intention to use different travel modes. The results point towards the importance of improving the opportunities to use alternative modes of transport if more car users are to travel pro-environmentally.
Publication Year: 2010
Publication Date: 2010-01-01
Language: en
Type: article
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