Title: Elite China: Luxury Consumer Behavior in China
Abstract: Acknowledgments ix Foreword xi Introduction: Understand China's Elite, Understand China's Future xiii Chapter 1: Consumption and China's Elite 1 Chapter 2: The Confused Concept of Luxury 19 Chapter 3: Consumer Value Systems in 21st-Century China 31 Chapter 4: A Typology of Chinese Consumers 69 Chapter 5: Habits, Lifestyles, Locations 99 Chapter 6: Opportunities for Chinese Brands 141 Conclusion 179 Appendix 195 Index 203
Publication Year: 2008
Publication Date: 2008-08-29
Language: en
Type: book
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Cited By Count: 82
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