Title: Advertising and Promotion: Communicating Brands
Abstract:Introducing Advertising and Promotion Theorizing Advertising and Promotion Advertising's and Promotion's Role in Brand Marketing The Business of Advertising and Promotion Promotional Media Sponsorship...Introducing Advertising and Promotion Theorizing Advertising and Promotion Advertising's and Promotion's Role in Brand Marketing The Business of Advertising and Promotion Promotional Media Sponsorship, Brand Placement and Evolving Aspects of Integrated Marketing Communication Advertising Brands Internationally Advertising and Ethics Advertising Research Cognitive, Social and Cultural Theories of Advertising and PromotionRead More
Publication Year: 2005
Publication Date: 2005-01-01
Language: en
Type: book
Indexed In: ['crossref']
Access and Citation
Cited By Count: 90
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