Abstract: Chapter - 00: Introduction Chapter - 01: Introduction to international business Chapter - 02: The international business environment Chapter - 03: Global business strategy Chapter - 04: International marketing strategy Chapter - 05: Finance and accounting Chapter - 06: Managing the international organization Chapter - 07: Human resource management Chapter - 08: Selecting and maintaining global strategic partners Chapter - 09: Ethics and social responsibility in the global marketplace Chapter - 10: Entrepreneurship Chapter - 11: Preparing the international business growth plan budget Chapter - 12: The core
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: book
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