Title: Sustainable Strategies in Case of Start-Up Enterprises
Abstract: In our globalizing and rapidly developing world economy, the ubiquity of start-up companies signals a significant shift in the business landscape. The ongoing development of innovations has effectively bridged geographical gaps, empowering nascent start-ups with the potential to expand into foreign markets. However, success is far from guaranteed in this accelerated world. The ever-evolving nature of customer demands and daily-changing circumstances pose formidable challenges, leading a considerable number of start-ups to grapple with survival. My comprehensive study provides an insightful exploration into the developmental history, life cycles, challenges, and failures of start-up companies. Delving into the dynamic realm of global entrepreneurship, the research focuses on sustainable strategies in the case of start-up enterprises, spotlighting the critical role of bottlenecks. The study aims to contribute to the understanding of the operation, sustainable strategic management, and behavior of start-up companies.