Title: Greenwashing: Lessons to be learned for the future of the sustainability
Abstract: This article presents an insight into greenwashing practices on today's world markets. Besides defining what greenwashing means and where it belongs in economics, the term is contrasted with green marketing, a concept which might sound similar, but entails significant differences. The comparison is drawn with the utilization of ethics, pointing out what could be considered ethical and not in terms of green marketing. Tools for detecting greenwashing are offered for the reader, along with tactics on how to prevent greenwashing practices and how to act as conscious consumers in the future.
Publication Year: 2023
Publication Date: 2023-01-01
Language: en
Type: book-chapter
Indexed In: ['crossref']
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