Abstract: Abstract Queuing theory involves the use of mathematical modelling approaches to obtain insights into the efficiency and effectiveness of various queuing methods, processes, and systems. The theory enables types of queuing systems such as first-in/first-served, last-in/first-served, random order service, and service sharing systems to be examined in terms of their performance in relation to characteristics including arrival rates, arrival probabilities, server numbers, and system capacity. Services marketing remains the major area of marketing where mathematical models based on queuing theory are able to provide insights into various queuing system behaviours. Marketers seeking to establish appropriate queuing systems in any area of services involving the queuing of customers can therefore potentially benefit from applying queuing theory principles and methods to both queuing system design and evaluation. (See also Little’s Law.)
Publication Year: 2007
Publication Date: 2007-12-06
Language: en
Type: book-chapter
Indexed In: ['crossref']
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