Title: Let Me Entertain You – How Entertainment Practices Support the Construction of Narratives
Abstract:Leaders often rely on narratives to positively influence their followers' attitudes toward change processes. In our paper, we explore how such narratives are constructed and how rhetoric elements can ...Leaders often rely on narratives to positively influence their followers' attitudes toward change processes. In our paper, we explore how such narratives are constructed and how rhetoric elements can be used to convey a compelling narrative for change. Although it is acknowledged that entertainment is an essential component of narratives, little is known about the specific entertainment practices and their influence on narrative rhetoric. Using an in-depth qualitative study of Donald Trump's 2016 presidential campaign, we examine the rhetoric and the entertainment practices used for narratives to enhance the audience’s willingness to change. Our analysis suggests that five interconnected rhetorics, namely legitimizing, delegitimizing, dissatisfying, futurizing, and empowering, are communicatively embedded in three entertainment practices, interruption, uncomplying, and embellishing. These entertainment practices are used to amplify the rhetoric which in turn enhances the acceptance of the narrative.Read More
Publication Year: 2023
Publication Date: 2023-07-24
Language: en
Type: article
Indexed In: ['crossref']
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