Title: STRATEGIC MANAGEMENT SYSTEM: ANALYSIS OF ENTERPRISE MANAGEMENT REQUIREMENTS
Abstract: Modern theorists and practitioners of strategic management believe that there is no single science of strategic planning and business management as such. There are separate approaches, methods and tools with the help of which strategic decision makers build their vision of the organization's development prospects. Therefore, the process of integrating various management theories and concepts is becoming more and more relevant. Strategic analysis is a certain way of thinking that allows you to ensure the dynamic development of the business, which involves building promising, namely strategic plans. In the conditions of local and global fierce competition for the buyer's money, for a strong place in the market, the main thing is to improve the quality of strategic marketing as strategic planning based on forecasting the market infrastructure. At the core of the entire strategic process is strategy. Its correct choice and implementation characterize the effectiveness of strategic management, since it mobilizes the use of scientific and technical, production, financial, social and organizational potential of the organization in certain areas that promise success.