Abstract: The textbook describes the basic concepts that are fundamental for service activities: service, need, service, service information, service marketing. Special attention is paid to the features of modern service development — information service, ethics and psychology of service activities. For undergraduate students studying in the direction of training 43.01.01 "Service", as well as 38.03.02 "Management".
Publication Year: 2014
Publication Date: 2014-03-06
Language: en
Type: book
Indexed In: ['crossref']
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