Publication Information

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556, 563], 'Retailing:': [407, 557], 'Differential': [409, 559], 'Games': [410, 560], 'Approach,': [411, 561], 'Information': [412], 'Systems': [413, 1554], 'Research': [414, 439, 516, 540, 767, 830, 1096, 1270, 1345, 1424, 1665, 1796, 1871, 1895, 1930, 2014, 2073, 2166, 2203, 2223, 2265, 2452, 2473, 2515, 2552, 2569, 2607, 2651, 2688, 2707, 2744], '23,': [415, 1212, 1638], 'no.3-part-23-part-2': [416], '(Sep': [417, 545, 902, 1081, 1230, 1249, 1452, 1558, 1596, 2017], '903–917.https://doi.org/10.1287/isre.1110.0377Mehir': [419], 'Baidya,': [420], 'Bipasha': [421], 'Maity,': [422], 'Kamal': [423], 'Ghose': [424], 'dynamic': [426, 760], 'effects': [427, 625], 'advertising:': [429, 1071], 'case': [431, 2307], 'study': [432, 1995], 'Indian': [437], 'Business': [438, 515, 2013, 2139], '4,': [440, 517, 1721, 1736, 2312], '158–169.https://doi.org/10.1108/17554191211252671Darius': [444], 'Lakdawalla': [445], 'Tomas': [447], 'Philipson': [448], 'Does': [449, 2419], 'Intellectual': [450], 'Property': [451], 'Restrict': [452], 'Output?': [453], 'Pharmaceutical': [457], 'Markets,': [458], 'Law': [462, 1368], '55,': [465, 2129], '(Jul': [467, 1024, 1044, 1061, 1100, 1214, 1518, 1775, 2038, 2332, 2669, 2729], '151–187.https://doi.org/10.1086/663345Janell': [469], 'Townsend,': [471], 'Tamer': [473], 'Cavusgil,': [474], 'Roger': [475], 'J.': [476, 592, 773, 957, 1201, 1233, 1296, 1432, 1561, 1691, 2091, 2146, 2380, 2625, 2716], 'Calantone': [477], 'Building': [478], 'Market-Based': [479], 'Assets': [480], 'Globally': [483], 'Competitive': [484, 1337, 2491, 2660], 'Market:': [485], 'Longitudinal': [487], 'Study': [488, 1907, 2678], 'Automotive': [490], 'Brands,': [491], '(Mar': [492, 729, 750, 925, 1122, 1616, 1640, 1723, 1738, 1815, 1855, 2371, 2501], '3–37.https://doi.org/10.1108/S1474-7979(2012)0000023005Sina': [494], 'Henningsen,': [495], 'Rebecca': [496], 'Heuke,': [497], 'Michel': [498], 'Clement': [499], 'Determinants': [500, 1184], 'Effectiveness:': [503], 'Development': [505, 1623, 2035], 'Elasticity': [510], 'Database': [511], 'Meta-Analysis,': [514, 1189], '193–239.https://doi.org/10.1007/BF03342755Michael': [521], 'Capella,': [523], 'Cynthia': [524], 'Webster,': [525], 'Brian': [526], 'R.': [527, 816, 1181, 1236, 1332, 1783, 2189, 2271, 2558], 'Kinard': [528], 'review': [530, 578], 'effect': [533, 1524, 1999], '28,': [543, 1499, 1874, 2245], '2011):': [546], '269–279.https://doi.org/10.1016/j.ijresmar.2011.05.002Dengpan': [547], 'SSRN': [562], '2011).https://doi.org/10.2139/ssrn.1939468Syed': [566], 'Akbar': [571], 'relevance': [573], 'expenditure:': [576], 'literature,': [581], 'Reviews': [586], '10,': [587, 1196, 1396, 2453, 2474], 'no.44': [588, 728, 809, 924, 953, 1248, 1347, 1477, 1722, 1737, 1753, 1875, 1955, 1985, 2185, 2267, 2313, 2393, 2438, 2517, 2668], '2008):': [590, 597, 1150], '301–325.https://doi.org/10.1111/j.1468-2370.2007.00228.xPeter': [591], 'Danaher': [593], 'Models,': [595, 643, 645], '81–106.https://doi.org/10.1007/978-0-387-78213-3_4Kyle': [598], 'Bagwell': [599], 'Chapter': [600, 778], '28': [601], '2007):': [608, 1231, 1597, 1641, 1838, 1957], '1701–1844.https://doi.org/10.1016/S1573-448X(06)03028-7Ronald': [609], 'J': [610], 'Vogel,': [611], 'Sulabha': [612], 'Ramachandran,': [613], 'Woodie': [614], 'M': [615], 'Zachry': [616], '3-stage': [618], 'model': [619, 758, 937], 'assessing': [621], 'probable': [623], 'economic': [624, 2023], 'direct-to-consumer': [627], 'pharmaceuticals,': [630], 'Clinical': [631], 'Therapeutics': [632], '25,': [633, 1042], '2003):': [636, 1250], '309–329.https://doi.org/10.1016/S0149-2918(03)90043-9Steven': [637], 'M.': [638, 928, 931, 1401, 1481, 1741, 1757, 1881, 2672, 2713], 'Shugan': [639], 'Editorial:': [640], 'Science,': [642], 'Monopoly': [644], 'Why': [647, 792], 'We': [648], 'Need': [649], 'Them,': [650], 'Science': [652, 807, 1555, 1771, 2368, 2436], '21,': [653, 1516, 1666, 1797, 2141], '2002):': [656], '223–228.https://doi.org/10.1287/mksc.21.3.223.145Oral': [657], 'Capps,': [658], 'Jaehong': [659], 'Park': [660], 'Impacts': [661], 'Attitudes,': [664], 'Lifestyles,': [665], 'Health': [667], 'Demand': [670, 800, 1605], 'U.S.': [672], 'Pork:': [673], 'Micro-Level': [675], 'Agricultural': [679, 1143], 'Applied': [681, 725, 1040, 1210, 2665, 2725], '34,': [683], '(Apr': [685, 2286, 2351], '1–15.https://doi.org/10.1017/S1074070800002108Avi': [687], 'Fiegenbaum,': [688, 1430], 'Howard': [689], 'Thomas,': [690], 'Ming‐Je': [691], 'Tang': [692, 1280], 'Linking': [693], 'hypercompetition': [694], 'strategic': [696, 699], 'group': [697], 'theories:': [698], 'maneuvering': [700], 'US': [703], 'insurance': [704], 'industry,': [705, 1445, 1534], 'Managerial': [706, 975, 1392], '22,': [710], 'no.4-54-5': [711], '2001):': [713, 730, 751, 771], '265–279.https://doi.org/10.1002/mde.1015Martyn': [714], 'Duffy': [715], 'consumer': [718, 2009], 'allocation': [719], 'models:': [720], 'choice': [721], 'functional': [723], 'form,': [724], '33,': [727], '437–456.https://doi.org/10.1080/00036840121721Yungwook': [731], 'Equity': [737], "Company's": [740], 'Reputation': [741], 'Revenues,': [743], 'Promotion': [746], '6,': [748, 1984, 2330, 2349, 2437, 2689, 2708], 'no.1-21-2': [749, 1639], '89–111.https://doi.org/10.1300/J057v06n01_09Qinan': [752], 'Wang,': [753], 'Zhang': [754], 'Wu': [755], 'duopolistic': [757], 'competitive': [761], 'European': [763, 1512, 1661, 2327, 2346], 'Operational': [766, 1664], '128,': [768], '213–226.https://doi.org/10.1016/S0377-2217(99)00346-XFrank': [772], 'Chaloupka,': [774], 'Kenneth': [775, 815], 'E.': [776, 1840, 2094, 2377], 'Warner': [777], '29': [779], 'economics': [781], 'smoking,': [783], '2000):': [785], '1539–1627.https://doi.org/10.1016/S1574-0064(00)80042-6Alan': [786], 'Montgomery,': [788], 'Eric': [789], 'T.': [790], 'Bradlow': [791], 'Analyst': [793], 'Overconfidence': [794], 'About': [795], 'Functional': [797], 'Form': [798], 'Models': [801, 2177, 2562], 'Lead': [803], 'Overpricing,': [805], '18,': [808, 1896], '1999):': [811], '569–583.https://doi.org/10.1287/mksc.18.4.569David': [812], 'Butterfield,': [814], 'Deal,': [817], 'Atif': [818], 'A.': [819, 848, 1155, 1485, 2041, 2337, 2479, 2624], 'Kubursi': [820], 'Returns': [823], 'Tourism': [825], 'Travel': [829, 1269], '37,': [831], '12–20.https://doi.org/10.1177/004728759803700102Richard': [835], 'Pollay,': [837], 'Siddarth,': [839], 'Michael': [840, 850], 'Siegel,': [841], 'Anne': [842], 'Haddix,': [843], 'Robert': [844, 1235], 'Merritt,': [846], 'Giovino,': [849], 'P.': [851, 1456, 1901, 2172], 'Eriksen': [852], 'Last': [854], 'Straw?': [855], 'Cigarette': [856, 911, 1028, 1107, 1186, 1323, 1680, 2104], 'Realized': [859], 'Shares': [861], 'among': [862], 'Youths': [863], 'Adults,': [865], '1979–1993,': [866], '60,': [870], '1–16.https://doi.org/10.1177/002224299606000201Christina': [874], 'M.L.': [875, 984, 1152, 1619], 'Kelton': [876, 987, 1406, 1622, 1759], 'Entry': [877, 1467], 'exit': [879], 'markov-process': [881], 'models': [882, 992, 1162], 'estimated': [883, 1415, 1629], 'macro': [885, 1419], 'data,': [886, 996, 1420], 'with': [887, 993, 1163, 1388], 'applications': [888], 'shifts': [890], 'between': [891, 2197], 'media,': [893], 'Statistical': [896, 999, 1157, 1169, 1495, 1577, 1634], 'Computation': [897, 1000, 1170, 1496, 1635], 'Simulation': [899, 1002, 1172, 1498, 1637, 2240], '50,': [900], 'no.3-43-4': [901, 1004], '1994):': [903], '213–233.https://doi.org/10.1080/00949659408811612Gary': [904], 'Marye': [907], 'Tharp,': [908], 'Ki-Tae': [909], 'Yang': [910], 'South': [916], 'Korea,': [917], '1988–1992,': [918], '13,': [923, 1311, 1752, 2266], '333–346.https://doi.org/10.1080/02650487.1994.11104588SARA': [927], 'AZZAM,': [929, 932], 'AZZEDDINE': [930], 'TINA': [933], 'GUEST': [934], 'probability': [936], 'aggregate': [939, 2323], 'meat': [940], 'consumption': [941, 1029], 'U.S.A.*,': [944], 'Studies': [948, 1306, 2488], 'Home': [950, 1094], '2009):': [955, 1101, 2132, 2440], '355–365.https://doi.org/10.1111/j.1470-6431.1993.tb00178.xBarry': [956], 'Seldon,': [958, 1202], 'Sudip': [959], 'Banerjee,': [960], 'Roy': [961, 1203], 'Boyd': [963, 1204], 'conjectures': [965], 'nature': [968], 'competition': [971], 'oligopoly,': [974, 2345], 'no.66': [980, 2637], '2006):': [982, 1045, 1062, 1215, 1399, 2670, 2730], '489–498.https://doi.org/10.1002/mde.4090140602Christina': [983], 'Kelton,': [985, 1153, 1403, 1483, 1620], 'W.David': [986, 1621], 'Closure–state': [988], 'specification': [989], 'markov–process': [991], 'incomplete': [994], 'micro': [995, 1417], '47,': [1003], '(Oct': [1005, 1373, 1478, 1688, 2186, 2414, 2589, 2638], '1993):': [1006, 1025], '195–217.https://doi.org/10.1080/00949659308811530M.M.': [1007], 'Metwally': [1008, 1047, 2300], 'Effectiveness': [1009, 1259], 'Expenditure': [1013, 1602], 'Australian': [1015, 2280], 'Banks,': [1016], '11,': [1022, 1120, 1954], 'no.77': [1023, 1517, 2037], '20–28.https://doi.org/10.1108/02652329310046278Benigno': [1026], 'Valdés': [1027], 'Spain:': [1031], 'empirical': [1032], 'evidence': [1033], 'implications': [1035], 'public': [1037, 1526], 'health': [1038], 'policy,': [1039], '149–156.https://doi.org/10.1080/00036849300000019M.M.': [1046], 'AN': [1048], 'INVESTIGATION': [1049], 'OF': [1050, 1587, 2527], 'ADVERTISING': [1051, 1224], 'RIVALRY': [1052], 'IN': [1053, 2530], 'THE': [1054, 1221, 1585], 'AUSTRALIAN': [1055], 'BANKING': [1056], 'INDUSTRY,': [1057], 'Metroeconomica': [1058, 2536], '43,': [1059, 2110], '379–396.https://doi.org/10.1111/j.1467-999X.1992.tb00721.xHui-Shung': [1063], 'Chang,': [1064], 'Henry': [1065], 'Kinnucan': [1067], 'exposure': [1069], 'look': [1073], 'at': [1074], 'gross': [1075], 'rating': [1076], 'points,': [1077], 'Agribusiness': [1078], '8,': [1079, 1425, 2608], '1992):': [1082], '413–423.https://doi.org/10.1002/1520-6297(199209)8:5<413::AID-AGR2720080503>3.0.CO;2-LRachel': [1083], 'Dardis,': [1084], 'Roohi': [1085], 'Prem': [1086], 'Export': [1087], 'Competition': [1088, 1745], 'Man‐Made': [1091], 'Fiber': [1092], 'Industry,': [1093, 1681, 2762], '219–230.https://doi.org/10.1177/1077727X9202000304Gary': [1102], 'Barry': [1105], 'Vacker': [1106], 'States:': [1114], '1961–1990,': [1115], '269–278.https://doi.org/10.1080/02650487.1992.11104501Henry': [1124], 'Kinnucan,': [1125], 'Evelyn': [1126], 'Belleza': [1127], 'Evaluation': [1129], 'Measurement': [1131, 2253], 'Error:': [1132], 'Case': [1134, 2663], 'Fluid': [1136], 'Milk': [1137], 'Ontario,': [1139], 'Canadian': [1140, 2432], 'Economics/Revue': [1144], 'canadienne': [1145], "d'agroeconomie": [1146], '39,': [1147], '283–297.https://doi.org/10.1111/j.1744-7976.1991.tb03573.xChristina': [1151], 'Marlene': [1154, 1484], 'Smith': [1156, 1486], 'inference': [1158], 'nonstationary': [1160], 'markov': [1161, 1413, 1630], 'embedded': [1164], 'explanatory': [1165], 'variables,': [1166], '38,': [1173], 'no.1-41-4': [1174], '(May': [1175, 1837, 2053], '1991):': [1176], '25–44.https://doi.org/10.1080/00949659108811317Rick': [1177], 'Andrews,': [1179], 'George': [1180], 'Franke': [1182], 'Consumption:': [1187], '81–100.https://doi.org/10.1177/074391569101000107Barry': [1200], 'stability': [1206], 'demand,': [1209], '319–326.https://doi.org/10.1080/00036849100000139E.': [1216], 'Woodrow': [1217], 'Eckard': [1218], 'COMPETITION': [1219], 'CIGARETTE': [1222], 'TV': [1223], 'BAN,': [1225], 'Inquiry': [1227, 1593], '29,': [1228, 1271], '119–133.https://doi.org/10.1111/j.1465-7295.1991.tb01258.xVictor': [1232], 'Cook,': [1234], 'Rothberg': [1237], 'Harvesting': [1239], 'USAUTO?,': [1241], 'Product': [1244, 1285], 'Innovation': [1245], '7,': [1247, 2015, 2036, 2652], '310–322.https://doi.org/10.1111/1540-5885.740310Henry': [1251], 'M.K.': [1252], 'Mok': [1253], 'Quasi-Experimental': [1255], 'Measure': [1256], 'Of': [1257, 1260], 'Destinational': [1261], 'Advertising:': [1262, 2179, 2214], 'Some': [1263, 2290, 2481], 'From': [1265], 'Hawaii,': [1266], '30–34.https://doi.org/10.1177/004728759002900107Susan': [1275], 'Holak,': [1277], 'Y.': [1278, 1960], 'Edwin': [1279], "Advertising's": [1281], 'Effect': [1282, 2259, 2697], 'Evolutionary': [1286], 'Cycle,': [1287], '54,': [1291], '16–29.https://doi.org/10.1177/002224299005400302ROBERT': [1295], 'TOKLE': [1297], 'NATIONAL': [1298], 'RETAIL': [1300], 'ADVERTISING:': [1301], 'THEIR': [1302], 'EFFECTS': [1303], 'ON': [1304], 'COMPETITION,': [1305], 'Finance': [1310], '1990):': [1314], '56–72.https://doi.org/10.1108/eb028690SIMON': [1315], 'CHAPMAN': [1316], 'Limitations': [1318], 'Econometric': [1320, 1791, 2252, 2561], 'Studies,': [1325], 'Addiction': [1326], '84,': [1327], 'no.1111': [1328], '1989):': [1330], '1267–1274.https://doi.org/10.1111/j.1360-0443.1989.tb00723.xJohn': [1331], 'Hauser,': [1333], 'Birger': [1334], 'Wernerfelt': [1335], 'Implications': [1338, 2486], 'Relevant-Set/Response': [1340], '26,': [1346], '391–405.https://doi.org/10.1177/002224378902600402': [1350], 'Lacy': [1351], 'Glenn': [1352], 'Thomas': [1353], 'Goods': [1357], 'Industries:': [1358], 'Durability,': [1359], 'Economies': [1360], 'Scale,': [1362], 'Heterogeneity,': [1364], '163–193.https://doi.org/10.1086/467173Haim': [1375], 'Levy,': [1376], 'Julian': [1377], 'Simon': [1379, 2079, 2695, 2733], 'generalization': [1381], 'that': [1382], 'makes': [1383], 'useful': [1384], 'dorfman–steiner': [1386], 'theorem': [1387], 'respect': [1389], '85–87.https://doi.org/10.1002/mde.4090100111C.': [1400], 'Comparison': [1407], 'hypothesis': [1409, 1626], 'testing': [1410], 'techniques': [1411], 'processes': [1414], 'versus': [1418], 'Annals': [1421], 'Operations': [1423], '1987):': [1428, 1453, 1502, 1519, 1539], '175–194.https://doi.org/10.1007/BF02187090Avi': [1429], 'Walter': [1431], 'Primeaux': [1433], 'Strategic': [1434], 'groups': [1435], 'mobility': [1437], 'barriers;': [1438], 'level': [1440], 'struggle': [1442], 'Behavioral': [1448], '16,': [1450, 2074], '67–92.https://doi.org/10.1016/0090-5720(87)90040-4': [1454], 'William': [1455, 2096], 'Rogerson': [1457], 'Dissipation': [1459], 'Profits': [1461], 'Name': [1464], 'Investment': [1465], 'When': [1468], 'Price': [1469], 'Guarantees': [1470], 'Quality,': [1471, 2628], '95,': [1476], '797–809.https://doi.org/10.1086/261486Christina': [1480], 'Estimation': [1487], 'efficiency': [1488], 'Markov': [1490, 1761, 1977], 'chain': [1491], 'models,': [1492], '145–165.https://doi.org/10.1080/00949658708811022K.E.': [1503], 'Kioulafas': [1504, 1643, 1841], 'Principles': [1505], 'Promoting': [1507], 'Cigarettes:': [1508], 'Greek': [1510, 1649], 'Case,': [1511], '38–43.https://doi.org/10.1108/EUM0000000004705C.Anthony': [1520], 'di': [1521], 'Benedetto': [1522], 'opinion': [1527], 'strategies:': [1530], 'canadian': [1532], 'Mathematical': [1535], 'Modelling': [1536], '8': [1537], '674–678.https://doi.org/10.1016/0270-0255(87)90667-1MAHMUT': [1540], 'PARLAR': [1541], 'problem': [1543], 'jointly': [1545], 'optimal': [1546, 1862], 'production': [1547], 'decisions,': [1550], 'no.99': [1557], '1986):': [1559, 1582], '1373–1380.https://doi.org/10.1080/00207728608926893Philip': [1560], 'Brown,': [1562], 'Clive': [1563], 'Payne': [1565], 'Aggregate': [1566, 1604], 'Data,': [1567], 'Ecological': [1568], 'Regression,': [1569], 'Voting': [1571], 'Transitions,': [1572], 'American': [1576, 2765], 'Association': [1578], '81,': [1579], 'no.394394': [1580], '452–460.https://doi.org/10.1080/01621459.1986.10478290BRUCE': [1583], 'BENDER': [1584], 'DETERMINANTS': [1586], 'RELATIVE': [1588], 'POLITICAL': [1589], 'CAMPAIGN': [1590], 'EXPENDITURES,': [1591], '24,': [1594, 2537], '231–256.https://doi.org/10.1111/j.1465-7295.1986.tb01808.xLester': [1598], 'Johnson': [1600], 'Cigarettes': [1607], 'Australia,': [1609], '45–58.https://doi.org/10.1080/02650487.1986.11106952Christina': [1618], 'Specific': [1625], 'tests': [1627], 'chains,': [1631], '15–39.https://doi.org/10.1080/00949658508810856K.E.': [1642], 'quantitative': [1645], 'analysis': [1646], 'soft-drink': [1650], 'market,': [1651], 'or:': [1652], 'How': [1653, 1785], 'your': [1654, 1658], 'advertisement': [1655], 'will': [1656], 'help': [1657], "competitor's": [1659], '1985):': [1669], '165–171.https://doi.org/10.1016/0377-2217(85)90028-1': [1670], 'Daniel': [1671], 'Sullivan': [1672], 'Testing': [1673], 'Hypotheses': [1674], 'about': [1675], 'Firm': [1676], 'Behavior': [1677], '93,': [1686], '586–598.https://doi.org/10.1086/261317Victor': [1690], 'Cook': [1692], 'Net': [1694], 'Present': [1695], 'Share,': [1699, 2631], '49,': [1703], '49–63.https://doi.org/10.1177/002224298504900305Brian': [1707], 'Sturgess,': [1708], 'Peter': [1709], 'Wheale': [1710], 'Interrelations': [1712], 'Oligopolistic': [1715], 'Market,': [1716], '305–318.https://doi.org/10.1080/02650487.1985.11106938Douglas': [1725], 'C.': [1726, 2229, 2374, 2521], 'West': [1727], 'Industries,': [1731, 1832], '327–339.https://doi.org/10.1080/02650487.1985.11106940Kent': [1740], 'Lancaster': [1742], 'Industry': [1747], 'Demand,': [1748], '1984):': [1755], '19–30.https://doi.org/10.1080/00913367.1984.10672913Christina': [1756], 'Nonstationary': [1760], 'Modeling:': [1762], 'Application': [1764, 1843, 2238], 'Wage-Influenced': [1766], 'Relocation,': [1768], 'Regional': [1770], '9,': [1773, 2516, 2553, 2570, 2767], '75–90.https://doi.org/10.1177/016001768400900104Gert': [1777], 'Assmus,': [1778], 'John': [1779], 'U.': [1780, 1829], 'Farley,': [1781], 'Donald': [1782], 'Lehmann': [1784], 'Affects': [1787], 'Sales:': [1788, 2065], 'Meta-Analysis': [1789], 'Results,': [1792], '65–74.https://doi.org/10.1177/002224378402100107John': [1801], 'Universal': [1804], 'Diminishing': [1805], 'Returns—True': [1806], 'or': [1807], 'False?,': [1808], '3,': [1813, 2369, 2392], '27–41.https://doi.org/10.1080/02650487.1984.11104997John': [1817], 'Brack,': [1818], 'Keith': [1819, 2318, 2620], 'Cowling': [1820, 2319, 2621], 'Labour': [1823], 'Supply:': [1824], 'Workweek': [1825], 'Workyear': [1827], 'Manufacturing': [1831], '1919–76,': [1833], 'Kyklos': [1834], '36,': [1835], '285–303.https://doi.org/10.1111/j.1467-6435.1983.tb02025.xK.': [1839], 'Planning': [1846], 'under': [1847], 'Inflation,': [1848], '1,': [1853, 2284, 2727], '255–260.https://doi.org/10.1080/02650487.1982.11104856Yves': [1857], 'Balcer': [1858, 1919], 'Fluctuations': [1859], 'inventory': [1865, 1924], 'policy:': [1866], 'qualitative': [1868], 'analysis,': [1869, 2361], 'Naval': [1870, 1929], 'Logistics': [1872, 1931], 'Quarterly': [1873, 1932], '1981):': [1877], '619–642.https://doi.org/10.1002/nav.3800280410Robert': [1878], 'Jacobson,': [1879], 'Franco': [1880], 'Nicosia': [1882], 'Policy:': [1886], 'Macroeconomic': [1888], '29–38.https://doi.org/10.1177/002224378101800103Robert': [1900], 'Leone,': [1902], 'Randall': [1903], 'Schultz': [1905], 'Generalizations,': [1910], 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'Wilfried': [1990], 'Wenzel': [1991], 'mechanics:': [1993], 'measure': [1997], 'marketing': [2001, 2342], 'instruments': [2002], 'market': [2005], 'position': [2006], 'fast-moving': [2008], 'goods,': [2010], '243–257.https://doi.org/10.1016/0148-2963(79)90031-6Douglas': [2019], 'Greer': [2021], 'benefits': [2024], 'costs': [2026], 'trademarks:': [2028], 'Lessons': [2029, 2099], 'developing': [2032], 'countries,': [2033], 'World': [2034], '683–704.https://doi.org/10.1016/0305-750X(79)90081-0Lionel': [2040], 'Mitchell': [2042], 'Common': [2043], 'Approaches': [2044], 'Budgeting': [2046], '357–403.https://doi.org/10.1108/eb001198Darral': [2055], 'Clarke': [2057, 2251, 2443], 'Cumulative': [2060], 'Peles,': [2069], '286–289.https://doi.org/10.1177/002224377901600215Hermann': [2078], 'Dynamische': [2080], 'Erklärungen': [2081], 'des': [2082], 'Nachfragerverhaltens': [2083], 'aus': [2084], 'Carryover-Effekt': [2085], 'Responsefunktion,': [2087], '415–444.https://doi.org/10.1007/978-3-322-85815-3_18Sandra': [2090], 'Teel,': [2092, 2095], 'Jesse': [2093], 'O.': [2097], 'Bearden': [2098], 'Learned': [2100], 'Broadcast': [2103], 'Ban,': [2106], '45–50.https://doi.org/10.1177/002224297904300105Marcel': [2114], 'Boyer,': [2115], 'Richard': [2116], 'Kihlstrom,': [2117], 'Jean-Jacques': [2118], 'Laffont': [2119], 'Le': [2120], 'calcul': [2121], 'économique': [2122, 2128], 'de': [2123], 'la': [2124], 'publicité': [2125], 'frauduleuse,': [2126], "L'Actualité": [2127], '46–67.https://doi.org/10.7202/800813arRichard': [2133], 'Olshavsky': [2135], "Marketing's": [2136], 'scar,': [2138], 'Horizons': [2140], '1978):': [2144], '46–51.https://doi.org/10.1016/0007-6813(78)90090-3Mario': [2145], 'Picconi,': [2147], 'Charles': [2148], 'Olson': [2150], 'Rules': [2153], 'Multibrand': [2156], 'Environment:': [2157], 'Optimal': [2158, 2175, 2301, 2341], 'Control': [2159, 2176], 'Theory': [2160, 2218], 'Evidence,': [2162], '15,': [2167], 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2298], '57–72.https://doi.org/10.1177/031289627600100103L.G.': [2288], 'TELSER': [2289], 'Aspects': [2291], '311–320.https://doi.org/10.1016/B978-0-08-019605-3.50036-5M.M.': [2299], "traders'": [2304], 'margin:': [2305], 'study,': [2308], '1975):': [2315, 2333, 2352, 2372], '227–233.https://doi.org/10.1016/0019-8501(75)90027-9Tony': [2316], 'McGuinness,': [2317], 'cigarettes,': [2326], '311–328.https://doi.org/10.1016/0014-2921(75)90015-XJean-Jacques': [2334], 'Lambin,': [2335], 'Philippe': [2336], 'Naert,': [2338], 'Alain': [2339], 'Bultez': [2340], 'behavior': [2343], '105–128.https://doi.org/10.1016/0014-2921(75)90025-2John': [2353], 'Hallaq': [2355], 'Adjustment': [2356], 'bias': [2358], 'discriminant': [2360], 'Academy': [2365], '172–181.https://doi.org/10.1007/BF02729528Hiram': [2373], 'Barksdale,': [2375], 'Jimmy': [2376], 'Hilliard,': [2378], 'Hugh': [2379], 'Guffey': [2381], 'Spectral': [2382], 'Advertising-Sales': [2385], 'Interaction:': [2386], 'Illustration,': [2388], '1974):': [2395], '26–39.https://doi.org/10.1080/00913367.1974.10672552': [2396], 'Harry': [2397], 'Bloch': [2398], 'Profitability:': [2401], 'Reappraisal,': [2403], '82,': [2408], 'no.2,': [2409], '12,': [2411], '1': [2413], '267–286.https://doi.org/10.1086/260191Kristian': [2416], 'Palda': [2418], 'Influence': [2421], 'Votes?': [2422], '1966': [2427], '1970': [2429], 'Quebec': [2430], 'Elections,': [2431], '638–655.https://doi.org/10.1017/S0008423900040488Darral': [2441], 'Sales-Advertising': [2444, 2564], 'Cross-Elasticities': [2445], 'Competition,': [2448], '250–261.https://doi.org/10.1177/002224377301000305Frederick': [2457], 'Winter': [2459], 'Laboratory': [2461, 2602], 'Experiment': [2462], 'Individual': [2464], 'Attitude': [2465], 'Exposure,': [2469], '130–140.https://doi.org/10.1177/002224377301000202William': [2478], 'Luksetich': [2480], 'Issues': [2483], 'Expenditures,': [2495, 2582], '2,': [2499, 2667, 2745], '1973):': [2502], '20–46.https://doi.org/10.1080/00913367.1973.10672480Douglas': [2503], 'Maclachlan': [2505], 'Model': [2507, 2736], 'Intermediate': [2509], 'Response,': [2511], '378–384.https://doi.org/10.1177/002224377200900403T.': [2520], 'Lee,': [2522], 'Judge': [2525], 'ESTIMATION': [2526], 'TRANSITION': [2528], 'PROBABILITIES': [2529], 'NONSTATIONARY': [2532], 'FINITE': [2533], 'MARKOV': [2534], 'CHAIN,': [2535], '1972):': [2540], '180–201.https://doi.org/10.1111/j.1467-999X.1972.tb00191.xJean-Jacques': [2541], 'Lambin': [2542, 2657], 'Computer': [2544], 'On-Line': [2545], 'Mix': [2547], '119–126.https://doi.org/10.1177/002224377200900201Vithala': [2557], 'Rao': [2559], 'Alternative': [2560], 'Relationships,': [2565], '177–181.https://doi.org/10.1177/002224377200900209': [2574], 'Yoram': [2575], 'Peles': [2576], 'Rates': [2577], 'Amortization': [2579], '79,': [2587], '1032–1058.https://doi.org/10.1086/259813Michael': [2591], 'Ray,': [2593], 'Alan': [2594], 'Sawyer': [2596], 'Repetition': [2597], 'Media': [2599], 'Models:': [2600], 'Technique,': [2603], '20–29.https://doi.org/10.1177/002224377100800102Franz-Josef': [2612], 'Berners': [2613], 'Produktmanager': [2614], 'Absatzinformationssystem,': [2616], '1971):': [2618], '449–468.https://doi.org/10.1007/978-3-663-05183-1_25': [2619], ',': [2622], 'Rayner': [2626], 'Price,': [2627], '78,': [2636], '1292–1309.https://doi.org/10.1086/259709G.': [2640], 'David': [2641], 'Hughes': [2642], 'Predicting': [2643], 'Deposits': [2645], 'Loans,': [2647], '95–100.https://doi.org/10.1177/002224377000700112Jean-Jacques': [2656], 'Behavior:': [2661], 'Study,': [2664], '231–251.https://doi.org/10.1080/00036847000000032Frank': [2671], 'Bass': [2673], 'Simultaneous': [2675], 'Equation': [2676], 'Regression': [2677, 2719], 'Cigarettes,': [2684], '291–300.https://doi.org/10.1177/002224376900600304Julian': [2693], 'Liquor': [2701], '301–313.https://doi.org/10.1177/002224376900600305Frank': [2712], 'Bass,': [2714], 'Leonard': [2715], 'Parsons': [2717], 'Simultaneous-Equation': [2718], '103–124.https://doi.org/10.1080/00036846900000024Julian': [2731], 'Simple': [2735], 'Determining': [2738], 'Appropriations,': [2740], '285–292.https://doi.org/10.1177/002224376500200309Gian': [2749], 'Sahota': [2751], 'Technological': [2755], 'Change': [2756], 'States': [2760], 'Sulfur': [2761], '1936–1960,': [2763], 'Economist': [2766], '1965):': [2770], '5–25.https://doi.org/10.1177/056943456500900101': [2771]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W4234839686', 'counts_by_year': [{'year': 2024, 'cited_by_count': 1}, {'year': 2021, 'cited_by_count': 1}, {'year': 2019, 'cited_by_count': 2}, {'year': 2018, 'cited_by_count': 1}, {'year': 2017, 'cited_by_count': 1}, {'year': 2016, 'cited_by_count': 2}, {'year': 2015, 'cited_by_count': 4}, {'year': 2014, 'cited_by_count': 2}, {'year': 2013, 'cited_by_count': 3}, {'year': 2012, 'cited_by_count': 4}], 'updated_date': '2024-12-12T04:30:07.122706', 'created_date': 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