Abstract:This chapter looks at product or services development with an obvious linkage to business planning and supply chain management. Product development can take either one of two approaches: it may be a m...This chapter looks at product or services development with an obvious linkage to business planning and supply chain management. Product development can take either one of two approaches: it may be a modification to an existing product with a focus on market sustainment, or it may produce market disruption by offering new products or significantly enhanced features such as simplicity, ease to use, lower costs and so on. In conclusion, the topic of product development can be seen to comprise product design balanced with an understanding of customer needs and importantly getting the design product or services in front of the target customer to make the sale, generate a profit and use this to invest in further product development to replace aging products or launch new development concepts.Read More
Publication Year: 2012
Publication Date: 2012-01-02
Language: en
Type: other
Indexed In: ['crossref']
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