Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W4226376323', 'doi': 'https://doi.org/10.1080/15252019.2022.2032492', 'title': 'The Personalization Paradox in Facebook Advertising: The Mediating Effect of Relevance on the Personalization–Brand Attitude Relationship and the Moderating Effect of Intrusiveness', 'display_name': 'The Personalization Paradox in Facebook Advertising: The Mediating Effect of Relevance on the Personalization–Brand Attitude Relationship and the Moderating Effect of Intrusiveness', 'publication_year': 2022, 'publication_date': '2022-01-02', 'ids': {'openalex': 'https://openalex.org/W4226376323', 'doi': 'https://doi.org/10.1080/15252019.2022.2032492'}, 'language': 'en', 'primary_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.1080/15252019.2022.2032492', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S2764995312', 'display_name': 'Journal of Interactive Advertising', 'issn_l': '1525-2019', 'issn': ['1525-2019'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310320547', 'host_organization_name': 'Taylor & Francis', 'host_organization_lineage': ['https://openalex.org/P4310320547'], 'host_organization_lineage_names': ['Taylor & Francis'], 'type': 'journal'}, 'license': 'cc-by-nc-nd', 'license_id': 'https://openalex.org/licenses/cc-by-nc-nd', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': True, 'oa_status': 'hybrid', 'oa_url': 'https://doi.org/10.1080/15252019.2022.2032492', 'any_repository_has_fulltext': True}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5015990513', 'display_name': 'Judith I. M. de Groot', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I169381384', 'display_name': 'University of Groningen', 'ror': 'https://ror.org/012p63287', 'country_code': 'NL', 'type': 'education', 'lineage': ['https://openalex.org/I169381384']}], 'countries': ['NL'], 'is_corresponding': True, 'raw_author_name': 'Judith Irene Maria de Groot', 'raw_affiliation_strings': ['University of Groningen, Groningen, The Netherlands'], 'affiliations': [{'raw_affiliation_string': 'University of Groningen, Groningen, The Netherlands', 'institution_ids': ['https://openalex.org/I169381384']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': ['https://openalex.org/A5015990513'], 'corresponding_institution_ids': ['https://openalex.org/I169381384'], 'apc_list': None, 'apc_paid': None, 'fwci': 6.33, 'has_fulltext': True, 'fulltext_origin': 'pdf', 'cited_by_count': 22, 'citation_normalized_percentile': {'value': 0.999836, 'is_in_top_1_percent': True, 'is_in_top_10_percent': True}, 'cited_by_percentile_year': {'min': 96, 'max': 97}, 'biblio': {'volume': '22', 'issue': '1', 'first_page': '57', 'last_page': '74'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10068', 'display_name': 'Technology Adoption and User Behaviour', 'score': 0.9958, 'subfield': {'id': 'https://openalex.org/subfields/1802', 'display_name': 'Information Systems and Management'}, 'field': {'id': 'https://openalex.org/fields/18', 'display_name': 'Decision Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10068', 'display_name': 'Technology Adoption and User Behaviour', 'score': 0.9958, 'subfield': {'id': 'https://openalex.org/subfields/1802', 'display_name': 'Information Systems and Management'}, 'field': {'id': 'https://openalex.org/fields/18', 'display_name': 'Decision Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.9929, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T13169', 'display_name': 'Consumer Perception and Purchasing Behavior', 'score': 0.9783, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/intrusiveness', 'display_name': 'Intrusiveness', 'score': 0.91074795}, {'id': 'https://openalex.org/keywords/relevance', 'display_name': 'Relevance', 'score': 0.7497847}], 'concepts': [{'id': 'https://openalex.org/C2781390367', 'wikidata': 'https://www.wikidata.org/wiki/Q17098321', 'display_name': 'Intrusiveness', 'level': 2, 'score': 0.91074795}, {'id': 'https://openalex.org/C183003079', 'wikidata': 'https://www.wikidata.org/wiki/Q1000371', 'display_name': 'Personalization', 'level': 2, 'score': 0.88948715}, {'id': 'https://openalex.org/C158154518', 'wikidata': 'https://www.wikidata.org/wiki/Q7310970', 'display_name': 'Relevance (law)', 'level': 2, 'score': 0.7497847}, {'id': 'https://openalex.org/C15744967', 'wikidata': 'https://www.wikidata.org/wiki/Q9418', 'display_name': 'Psychology', 'level': 0, 'score': 0.6072322}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.53831136}, {'id': 'https://openalex.org/C77805123', 'wikidata': 'https://www.wikidata.org/wiki/Q161272', 'display_name': 'Social psychology', 'level': 1, 'score': 0.3493426}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.21624437}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.20193705}, {'id': 'https://openalex.org/C17744445', 'wikidata': 'https://www.wikidata.org/wiki/Q36442', 'display_name': 'Political science', 'level': 0, 'score': 0.0}, {'id': 'https://openalex.org/C199539241', 'wikidata': 'https://www.wikidata.org/wiki/Q7748', 'display_name': 'Law', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 3, 'locations': [{'is_oa': True, 'landing_page_url': 'https://doi.org/10.1080/15252019.2022.2032492', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S2764995312', 'display_name': 'Journal of Interactive Advertising', 'issn_l': '1525-2019', 'issn': ['1525-2019'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310320547', 'host_organization_name': 'Taylor & Francis', 'host_organization_lineage': ['https://openalex.org/P4310320547'], 'host_organization_lineage_names': ['Taylor & Francis'], 'type': 'journal'}, 'license': 'cc-by-nc-nd', 'license_id': 'https://openalex.org/licenses/cc-by-nc-nd', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, {'is_oa': True, 'landing_page_url': 'https://pure.rug.nl/ws/files/651666197/The_Personalization_Paradox_in_Facebook_Advertising_The_Mediating_Effect_of_Relevance_on_the_Personalization_Brand_Attitude_Relationship_and_the.pdf', 'pdf_url': 'https://pure.rug.nl/ws/files/651666197/The_Personalization_Paradox_in_Facebook_Advertising_The_Mediating_Effect_of_Relevance_on_the_Personalization_Brand_Attitude_Relationship_and_the.pdf', 'source': {'id': 'https://openalex.org/S4306400420', 'display_name': 'University of Groningen research database (University of Groningen / Centre for Information Technology)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I169381384', 'host_organization_name': 'University of Groningen', 'host_organization_lineage': ['https://openalex.org/I169381384'], 'host_organization_lineage_names': ['University of Groningen'], 'type': 'repository'}, 'license': 'other-oa', 'license_id': 'https://openalex.org/licenses/other-oa', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, {'is_oa': True, 'landing_page_url': 'https://research.rug.nl/en/publications/8c80f713-94ad-4007-ab3c-d803fec178b9', 'pdf_url': 'https://research.rug.nl/files/651666197/The_Personalization_Paradox_in_Facebook_Advertising_The_Mediating_Effect_of_Relevance_on_the_Personalization_Brand_Attitude_Relationship_and_the.pdf', 'source': {'id': 'https://openalex.org/S4306401843', 'display_name': 'Data Archiving and Networked Services (DANS)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I1322597698', 'host_organization_name': 'Royal Netherlands Academy of Arts and Sciences', 'host_organization_lineage': ['https://openalex.org/I1322597698'], 'host_organization_lineage_names': ['Royal Netherlands Academy of Arts and Sciences'], 'type': 'repository'}, 'license': 'other-oa', 'license_id': 'https://openalex.org/licenses/other-oa', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}], 'best_oa_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.1080/15252019.2022.2032492', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S2764995312', 'display_name': 'Journal of Interactive Advertising', 'issn_l': '1525-2019', 'issn': ['1525-2019'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310320547', 'host_organization_name': 'Taylor & Francis', 'host_organization_lineage': ['https://openalex.org/P4310320547'], 'host_organization_lineage_names': ['Taylor & Francis'], 'type': 'journal'}, 'license': 'cc-by-nc-nd', 'license_id': 'https://openalex.org/licenses/cc-by-nc-nd', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 65, 'referenced_works': ['https://openalex.org/W1416234618', 'https://openalex.org/W1525079928', 'https://openalex.org/W1564659614', 'https://openalex.org/W1592442501', 'https://openalex.org/W1700132089', 'https://openalex.org/W1748197048', 'https://openalex.org/W1849190772', 'https://openalex.org/W1965477689', 'https://openalex.org/W1968014109', 'https://openalex.org/W1971916001', 'https://openalex.org/W1975872179', 'https://openalex.org/W1979410730', 'https://openalex.org/W1981462816', 'https://openalex.org/W2009443163', 'https://openalex.org/W2022937694', 'https://openalex.org/W2023505872', 'https://openalex.org/W2024306642', 'https://openalex.org/W2034380287', 'https://openalex.org/W2039630683', 'https://openalex.org/W2046037438', 'https://openalex.org/W2056795330', 'https://openalex.org/W2057364222', 'https://openalex.org/W2070191423', 'https://openalex.org/W2079084267', 'https://openalex.org/W2096863171', 'https://openalex.org/W2097118035', 'https://openalex.org/W2139348800', 'https://openalex.org/W2161498332', 'https://openalex.org/W2187336854', 'https://openalex.org/W2274963267', 'https://openalex.org/W2321075303', 'https://openalex.org/W2401361579', 'https://openalex.org/W2417899833', 'https://openalex.org/W2492753408', 'https://openalex.org/W2570619603', 'https://openalex.org/W2581590940', 'https://openalex.org/W2618443240', 'https://openalex.org/W2728488239', 'https://openalex.org/W2745858080', 'https://openalex.org/W2749360402', 'https://openalex.org/W2767779035', 'https://openalex.org/W2771708144', 'https://openalex.org/W2790150630', 'https://openalex.org/W2795071991', 'https://openalex.org/W2802463379', 'https://openalex.org/W2892207490', 'https://openalex.org/W2893840913', 'https://openalex.org/W2896125123', 'https://openalex.org/W2901486880', 'https://openalex.org/W2924951239', 'https://openalex.org/W2938017599', 'https://openalex.org/W2971017628', 'https://openalex.org/W2981066986', 'https://openalex.org/W2998146756', 'https://openalex.org/W3044669882', 'https://openalex.org/W3046815552', 'https://openalex.org/W3091887580', 'https://openalex.org/W3124380021', 'https://openalex.org/W3125107113', 'https://openalex.org/W3126096491', 'https://openalex.org/W3144486353', 'https://openalex.org/W3149752040', 'https://openalex.org/W4252412508', 'https://openalex.org/W4292811746', 'https://openalex.org/W76789258'], 'related_works': ['https://openalex.org/W3204746579', 'https://openalex.org/W3187407017', 'https://openalex.org/W317483007', 'https://openalex.org/W3154144296', 'https://openalex.org/W3026678015', 'https://openalex.org/W2969687117', 'https://openalex.org/W2902270240', 'https://openalex.org/W2836256299', 'https://openalex.org/W2748952813', 'https://openalex.org/W2060126571'], 'abstract_inverted_index': {'Advertisers': [0], 'increasingly': [1], 'use': [2], 'personal': [3], 'information': [4, 118, 144], 'in': [5, 43, 51, 73, 111], 'social': [6], 'media': [7], 'advertisements': [8], 'as': [9, 22, 127], 'a': [10, 52, 58, 68, 78, 136], 'strategy': [11], 'to': [12, 33, 56], 'promote': [13], 'positive': [14, 24], 'brand': [15, 99], 'attitudes.': [16], 'Personalized': [17], 'ads': [18], 'can': [19], 'be': [20], 'perceived': [21, 75, 86, 126], 'both': [23], 'and': [25, 101, 108], 'negative.': [26], 'This': [27], 'two-sided': [28], 'effect': [29], 'of': [30, 47, 94, 116, 142], 'personalization': [31, 35, 48, 76, 107], 'refers': [32], 'the': [34, 45, 83, 85, 88, 90, 95, 104, 114, 117, 121, 123, 129, 131, 140], 'paradox.': [36, 63], 'An': [37], 'online': [38], 'experiment': [39], '(N': [40], '=': [41], '209),': [42], 'which': [44], 'level': [46], 'was': [49, 125], 'manipulated': [50], 'Facebook': [53], 'setting,': [54], 'aimed': [55], 'provide': [57], 'potential': [59], 'explanation': [60], 'for': [61, 139], 'this': [62], 'The': [64, 92], 'findings': [65], 'showed': [66], 'that': [67], 'highly': [69], 'personalized': [70, 80, 143], 'ad': [71, 96, 124], 'resulted': [72], 'stronger': [74, 84, 89], 'than': [77], 'less': [79], 'ad.': [81], 'Furthermore,': [82], 'personalization,': [87], 'relevance.': [91], 'relevance': [93], 'positively': [97], 'influenced': [98], 'attitude': [100], 'fully': [102], 'mediated': [103], 'relationship': [105], 'between': [106], 'attitude.': [109], 'However,': [110], 'line': [112], 'with': [113], 'assumptions': [115], 'boundary': [119, 137], 'theory,': [120], 'more': [122], 'intrusive,': [128], 'weaker': [130], 'relevance–attitude': [132], 'relationship,': [133], 'thereby': [134], 'showing': [135], 'condition': [138], 'effectiveness': [141], 'when': [145], 'targeting': [146], 'consumers': [147], 'on': [148], 'Facebook.': [149]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W4226376323', 'counts_by_year': [{'year': 2024, 'cited_by_count': 11}, {'year': 2023, 'cited_by_count': 8}, {'year': 2022, 'cited_by_count': 3}], 'updated_date': '2024-12-09T13:01:32.624133', 'created_date': '2022-05-05'}