Abstract:Readership research employs empirical methods to investigate print media usage, focusing mainly on → magazines and → Newspapers that appear periodically. Of primary importance in this context are read...Readership research employs empirical methods to investigate print media usage, focusing mainly on → magazines and → Newspapers that appear periodically. Of primary importance in this context are readership analyses that ascertain findings on print‐media coverage (reach or cumulative audience) and readership structure (composition of readership to describe print‐media target groups). These methods are supplemented by reception analyses, which investigate reading habits in a more general sense.Read More
Publication Year: 2008
Publication Date: 2008-06-05
Language: en
Type: other
Indexed In: ['crossref']
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot